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Is 28401 a good location for a restaurant?

What public records measure around the center of ZIP 28401 in New Hanover County, North Carolina for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 28401, New Hanover County, North Carolina

Restaurant. Measured from the center of the ZIP, not an address. ZIP 28401 covers 31 square miles, so its edges are about 3 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 28401
11,085 households
Median household income
$57,968
Residents
22,007
Restaurants with employees, 2023
80

What stands out

  1. Few jobs within a short walk

    305Jobs
    0Households

    305 jobs are within a 5-minute walk (0.25 mile) and 341 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    1Sit-down and casual restaurants
    0.38 miNearest rival

    Overture's places data lists 1 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 1 independent) and 1 within a mile.

  3. US 421 carries about 11,901 vehicles a day

    11,901Vehicles a day

    The nearest counted road is US 421, 11,901 vehicles a day (FHWA HPMS 2024), about 490 feet away.

Measured around the center of ZIP 28401

Computed from public records at this location

Competition

Competitors within half a mile1

7th percentile for nearby competition among 1,299 similar businesses in the Wilmington metro area

Under the metro median of 16
Within a quarter mile0
Within 1 mile1

Nearest competitors

  • Competitor 1Independent2,000 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk341

Jobs at workplaces within half a mile

5-minute walk305
Within 1 mile928

Largest employers within a 10-minute walk

  • Construction307
  • Administrative support17
  • Manufacturing10
  • Other services4
  • Transportation3

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Us 42111,901

Nearest counted road, 2024 count

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

Not measured in this ZIP

  • Yearly sales nearby spending supportsThe sales range needs household spending and business listings for this area, which are not loaded yet.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 28401: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 28401 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 31 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 28401.

ZIP 28401 for another business