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Is 90028 a good location for a restaurant?

What public records measure around the center of ZIP 90028 in Los Angeles County, California for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 90028, Los Angeles County, California

Restaurant. Measured from the center of the ZIP, not an address. ZIP 90028 covers 1.5 square miles, so its edges are about half a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 90028
18,807 households
Median household income
$61,349
Residents
32,883
Restaurants with employees, 2023
109

What stands out

  1. A real daytime workforce within a short walk

    10,047Jobs
    31,280Households

    10,047 jobs are within a 5-minute walk (0.25 mile) and 18,569 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    267Sit-down and casual restaurants
    250 ftNearest rival

    Overture's places data lists 267 sit-down and casual restaurants within half a mile (30 chain, 235 local multi-location and 2 independent) and 486 within a mile.

  3. What spending nearby can support

    $203KMiddle-case sales
    $1,700Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $89,000 to $599,000 a year in sales for this business (middle case $203,000).

  4. Unnamed major collector carries about 5,721 vehicles a day

    5,721Vehicles a day
    36,688Busiest road nearby

    The nearest counted roads are Unnamed major collector, 5,721 vehicles a day (FHWA HPMS 2024), next to the site; Unnamed principal arterial, 29,685 vehicles a day (FHWA HPMS 2024), next to the site; and Unnamed minor arterial, 14,730 vehicles a day (FHWA HPMS 2024), about 1,250 feet away.

Measured around the center of ZIP 90028

Computed from public records at this location

What the center of ZIP 90028 can sell each year

Middle case$203K

Sales a year, planning range

Low case$89K
High case$599K
Rivals within 2 mi828
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$450 to $5,000 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile267

98th percentile for nearby competition among 39,023 similar businesses in the Los Angeles-Long Beach-Anaheim metro area

6.8× the metro median of 39
Within a quarter mile116
Within 1 mile486

Nearest competitors

  • Competitor 1Local group250 ft
  • Competitor 2Chain300 ft
  • Competitor 3Local group360 ft
  • Competitor 4Local group380 ft
  • Competitor 5Local group450 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk18,569

Jobs at workplaces within half a mile

5-minute walk10,047
Within 1 mile42,697
Office-type, half mile6,323

Largest employers within a 10-minute walk

  • Food service and lodging4,284
  • Information3,609
  • Health care2,452
  • Professional services1,750
  • Education1,480

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Major Collector5,721

Nearest counted road, 2024 count

Busiest nearby, Unnamed Principal Arterial36,688

Other counted roads nearby

  • Unnamed Principal ArterialAt the site29,685
  • Unnamed Minor Arterial1,270 ft14,730

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 90028: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 90028 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 1.5 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 90028.

ZIP 90028 for another business