About DoorWorthy.
DoorWorthy is location research for people opening a small business: a coffee shop, a salon, a gym, a bar, a bakery, a day care, a pet groomer and the rest of the 20 types it covers. It answers the questions that come before a lease is signed. Who lives and works around this address? Who is already selling the same thing nearby? What does the road carry? What does a place like this rent for, what do businesses like it earn, and what does the state make you file before you open?
It is made by Lonesome Peak Holdings, Inc. in Dallas, Texas, and opened to the public in October 2026.
Where the figures come from
Every number on the site is a public record, and every number shows its source and the year it describes. The main sources:
- U.S. Census Bureau, American Community Survey. Residents, households and household income by ZIP Code Tabulation Area, five-year estimates.
- U.S. Census Bureau, LEHD Origin-Destination Employment Statistics (LODES). Jobs by workplace location, counted in rings around an address.
- U.S. Census Bureau, County Business Patterns and ZIP Code Business Patterns. Establishments with paid employees by industry, for the country, states, metro areas and ZIP codes.
- U.S. Census Bureau, Business Dynamics Statistics. Establishment openings and closings by sector and state, each year.
- U.S. Bureau of Labor Statistics. Consumer Expenditure Survey spending by income group, and Business Employment Dynamics survival by opening year.
- Internal Revenue Service, Statistics of Income. Net income and cost lines as shares of receipts, by industry.
- Federal Highway Administration, Highway Performance Monitoring System. Annual average daily traffic on the road out front.
- Overture Maps Foundation, Places. The businesses mapped near an address, by category.
- State and local agencies. The licenses, permits and fees a business type needs, read from each agency’s own pages and checked by a person before a state’s pages are published. States covered so far: California, Florida, Georgia, Illinois, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Texas, Virginia.
DoorWorthy does not scrape listing sites, does not invent availability, and does not use race or ethnicity in any measure or score.
How a page is produced
The free tools are built from those records by fixed rules: the same ZIP, the same business type and the same year give the same figures for everyone. Spending potential is modeled from the income mix of nearby households and what households at each income level spend on a category, then shared among the competitors mapped nearby. The counts and rates are the agencies’ own numbers, shown per 10,000 residents so places of different sizes can be compared.
The full report starts from a written brief about the business, gathers the records for one address, and computes the measures: rent against what nearby spending supports, the Site Score, the permission to operate at that parcel. Where the report adds reading from zoning codes, listings the customer supplies and other source documents, the text is assembled from checked passages and each passage links to where it was read. The score is never written by a language model; it comes from the measured factors and the rules that cap it.
What the research does not do
It does not say a location will succeed. It does not replace walking the block, reading the lease, or talking to a lawyer, an accountant or the city. Public records are updated on their own schedules, usually yearly, and the ground changes faster than that. A figure with an old year is still shown, with its year, because an old measurement with a date is more useful than a guess without one.
Citing DoorWorthy
Pages may be quoted and linked. Each figure carries its source and year, so cite those alongside DoorWorthy as the place that put them together for the business type and the location.
Contact
Reply to any email from DoorWorthy, or use the contact details on a receipt. Corrections to a fee, an agency or a figure are welcome and go in with the next deploy.