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Is 10010 a good location for a restaurant?

What public records measure around the center of ZIP 10010 in New York County, New York for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 10010, New York County, New York

Restaurant. Measured from the center of the ZIP, not an address. ZIP 10010 covers under a square mile, so its edges are about a quarter mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 10010
15,632 households
Median household income
$144,969
Residents
30,702
Restaurants with employees, 2023
97

What stands out

  1. A real daytime workforce within a short walk

    25,177Jobs
    116,303Households

    25,177 jobs are within a 5-minute walk (0.25 mile) and 139,075 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    931Sit-down and casual restaurants
    190 ftNearest rival

    Overture's places data lists 931 sit-down and casual restaurants within half a mile (80 chain, 191 local multi-location and 660 independent) and 3,653 within a mile.

  3. What spending nearby can support

    $243KMiddle-case sales
    $2,050Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $132,000 to $598,000 a year in sales for this business (middle case $243,000).

  4. 3rd Ave carries about 25,824 vehicles a day

    25,824Vehicles a day
    26,741Busiest road nearby

    The nearest counted roads are 3rd Ave, 25,824 vehicles a day (FHWA HPMS 2024), about 90 feet away; E 23rd St, 16,345 vehicles a day (FHWA HPMS 2022), about 140 feet away; and E 24th St, 1,240 vehicles a day (FHWA HPMS 2024), about 140 feet away.

Measured around the center of ZIP 10010

Computed from public records at this location

What the center of ZIP 10010 can sell each year

Middle case$243K

Sales a year, planning range

Low case$132K
High case$598K
Rivals within 2 mi7,623
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$650 to $5,000 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile931

89th percentile for nearby competition among 64,060 similar businesses in the New York-Newark-Jersey City metro area

15.8× the metro median of 59
Within a quarter mile242
Within 1 mile3,653

Nearest competitors

  • Competitor 1IndependentAt this address
  • Competitor 2Local group110 ft
  • Competitor 3Independent190 ft
  • Competitor 4Independent210 ft
  • Competitor 5Independent220 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk139,075

Jobs at workplaces within half a mile

5-minute walk25,177
Within 1 mile653,487
Office-type, half mile55,759

Largest employers within a 10-minute walk

  • Professional services21,729
  • Health care16,889
  • Education14,156
  • Food service and lodging11,419
  • Finance and insurance10,329

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on 3Rd Ave25,824

Nearest counted road, 2024 count

Busiest nearby, 2Nd Ave26,741

Other counted roads nearby

  • E 23Rd St140 ft16,345
  • E 24Th St140 ft1,240
  • E 25Th St400 ft2,891
  • E 22Nd St420 ft2,461

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 10010: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 10010 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area under a square mile); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 10010.

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