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Is 10021 a good location for a restaurant?

What public records measure around the center of ZIP 10021 in New York County, New York for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 10021, New York County, New York

Restaurant. Measured from the center of the ZIP, not an address. ZIP 10021 covers under a square mile, so its edges are about a quarter mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 10021
20,953 households
Median household income
$158,677
Residents
39,868
Restaurants with employees, 2023
84

What stands out

  1. A real daytime workforce within a short walk

    11,242Jobs
    114,699Households

    11,242 jobs are within a 5-minute walk (0.25 mile) and 84,838 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    453Sit-down and casual restaurants
    230 ftNearest rival

    Overture's places data lists 453 sit-down and casual restaurants within half a mile (41 chain, 113 local multi-location and 299 independent) and 1,378 within a mile.

  3. What spending nearby can support

    $719KMiddle-case sales
    $6,000Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $586,000 to $950,000 a year in sales for this business (middle case $719,000).

  4. Unnamed local road carries about 3,263 vehicles a day

    3,263Vehicles a day
    25,824Busiest road nearby

    The nearest counted roads are Unnamed local road, 3,263 vehicles a day (FHWA HPMS 2016), about 100 feet away; E 72nd St, 8,530 vehicles a day (FHWA HPMS 2023), about 180 feet away; and 2nd Ave, 20,226 vehicles a day (FHWA HPMS 2023), about 310 feet away.

Measured around the center of ZIP 10021

Computed from public records at this location

What the center of ZIP 10021 can sell each year

Middle case$719K

Sales a year, planning range

Low case$586K
High case$950K
Rivals within 2 mi4,190
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$2,950 to $7,900 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile453

83th percentile for nearby competition among 64,060 similar businesses in the New York-Newark-Jersey City metro area

7.7× the metro median of 59
Within a quarter mile163
Within 1 mile1,378

Nearest competitors

  • Competitor 1Independent230 ft
  • Competitor 2Independent240 ft
  • Competitor 7Local group270 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk84,838

Jobs at workplaces within half a mile

5-minute walk11,242
Within 1 mile236,551
Office-type, half mile10,544

Largest employers within a 10-minute walk

  • Health care45,032
  • Education10,024
  • Food service and lodging5,961
  • Other services5,556
  • Retail4,747

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Local Road3,263

Nearest counted road, 2016 count

Busiest nearby, 3Rd Ave25,824

Other counted roads nearby

  • E 72Nd St180 ft8,530
  • 2Nd Ave310 ft20,226
  • 3Rd Ave400 ft25,824
  • Lexington Ave910 ft8,760

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 10021: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 10021 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area under a square mile); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 10021.

ZIP 10021 for another business