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Is 10023 a good location for a restaurant?

What public records measure around the center of ZIP 10023 in New York County, New York for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 10023, New York County, New York

Restaurant. Measured from the center of the ZIP, not an address. ZIP 10023 covers under a square mile, so its edges are about half a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 10023
37,708 households
Median household income
$159,874
Residents
69,455
Restaurants with employees, 2023
88

What stands out

  1. A real daytime workforce within a short walk

    15,898Jobs
    97,782Households

    15,898 jobs are within a 5-minute walk (0.25 mile) and 44,670 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    254Sit-down and casual restaurants
    370 ftNearest rival

    Overture's places data lists 254 sit-down and casual restaurants within half a mile (20 chain, 73 local multi-location and 161 independent) and 1,427 within a mile.

  3. What spending nearby can support

    $910KMiddle-case sales
    $7,600Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $960,000 to $947,000 a year in sales for this business (middle case $910,000).

  4. Unnamed local road carries about 3,353 vehicles a day

    3,353Vehicles a day
    16,568Busiest road nearby

    The nearest counted roads are Unnamed local road, 3,353 vehicles a day (FHWA HPMS 2017), about 130 feet away; Columbus Ave, 15,518 vehicles a day (FHWA HPMS 2024), about 440 feet away; and Central Pk W, 16,568 vehicles a day (FHWA HPMS 2023), about 460 feet away.

Measured around the center of ZIP 10023

Computed from public records at this location

What the center of ZIP 10023 can sell each year

Middle case$910K

Sales a year, planning range

Low case$960K
High case$947K
Rivals within 2 mi4,348
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$4,800 to $7,900 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile254

78th percentile for nearby competition among 64,060 similar businesses in the New York-Newark-Jersey City metro area

4.3× the metro median of 59
Within a quarter mile105
Within 1 mile1,427

Nearest competitors

  • Competitor 1Independent370 ft
  • Competitor 2Independent370 ft
  • Competitor 3Independent400 ft
  • Competitor 6Independent460 ft
  • Competitor 7Independent490 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk44,670

Jobs at workplaces within half a mile

5-minute walk15,898
Within 1 mile285,188
Office-type, half mile12,030

Largest employers within a 10-minute walk

  • Education8,373
  • Information7,235
  • Food service and lodging6,586
  • Arts and recreation6,397
  • Retail3,730

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Local Road3,353

Nearest counted road, 2017 count

Busiest nearby, Central Pk W16,568

Other counted roads nearby

  • Columbus Ave440 ft15,518
  • Central Pk W460 ft16,568
  • W 66Th St650 ft7,558
  • Centrl Pk W Dr870 ft217

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 10023: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 10023 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area under a square mile); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 10023.

ZIP 10023 for another business