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Is 10128 a good location for a restaurant?

What public records measure around the center of ZIP 10128 in New York County, New York for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 10128, New York County, New York

Restaurant. Measured from the center of the ZIP, not an address. ZIP 10128 covers under a square mile, so its edges are about half a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 10128
30,601 households
Median household income
$147,772
Residents
57,976
Restaurants with employees, 2023
66

What stands out

  1. A real daytime workforce within a short walk

    9,845Jobs
    107,269Households

    9,845 jobs are within a 5-minute walk (0.25 mile) and 34,473 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    419Sit-down and casual restaurants
    290 ftNearest rival

    Overture's places data lists 419 sit-down and casual restaurants within half a mile (28 chain, 97 local multi-location and 294 independent) and 875 within a mile.

  3. What spending nearby can support

    $822KMiddle-case sales
    $6,850Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $609,000 to $1.2 million a year in sales for this business (middle case $822,000).

  4. 2nd Ave carries about 21,908 vehicles a day

    21,908Vehicles a day

    The nearest counted roads are 2nd Ave, 21,908 vehicles a day (FHWA HPMS 2022), about 270 feet away; 3rd Ave, 21,647 vehicles a day (FHWA HPMS 2023), about 440 feet away; and Unnamed local road, 2,607 vehicles a day (FHWA HPMS 2016), about 490 feet away.

Measured around the center of ZIP 10128

Computed from public records at this location

What the center of ZIP 10128 can sell each year

Middle case$822K

Sales a year, planning range

Low case$609K
High case$1.2M
Rivals within 2 mi2,597
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$3,050 to $9,750 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile419

82th percentile for nearby competition among 64,060 similar businesses in the New York-Newark-Jersey City metro area

7.1× the metro median of 59
Within a quarter mile165
Within 1 mile875

Nearest competitors

  • Competitor 1Independent290 ft
  • Competitor 3Independent310 ft
  • Competitor 6Independent330 ft
  • Competitor 8Independent350 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk34,473

Jobs at workplaces within half a mile

5-minute walk9,845
Within 1 mile103,863
Office-type, half mile5,859

Largest employers within a 10-minute walk

  • Health care7,341
  • Education4,620
  • Other services4,389
  • Food service and lodging3,762
  • Retail3,208

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on 2Nd Ave21,908

Nearest counted road, 2022 count

Other counted roads nearby

  • 3Rd Ave440 ft21,647
  • Unnamed Local Road490 ft2,607
  • Lexington Ave940 ft9,082
  • 1St Ave1,020 ft27,147

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 10128: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 10128 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area under a square mile); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 10128.

ZIP 10128 for another business