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Is 32301 a good location for a restaurant?

What public records measure around the center of ZIP 32301 in Leon County, Florida for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 32301, Leon County, Florida

Restaurant. Measured from the center of the ZIP, not an address. ZIP 32301 covers 10 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 32301
14,651 households
Median household income
$50,942
Residents
32,017
Restaurants with employees, 2023
66

What stands out

  1. Few jobs within a short walk

    1Jobs
    3,733Households

    1 jobs are within a 5-minute walk (0.25 mile) and 1,948 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. A typical amount of nearby competition

    11Sit-down and casual restaurants
    0.45 miNearest rival

    Overture's places data lists 11 sit-down and casual restaurants within half a mile (4 chain, 1 local multi-location and 6 independent) and 75 within a mile.

  3. What spending nearby can support

    $198KMiddle-case sales
    $1,650Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $169,000 to $283,000 a year in sales for this business (middle case $198,000).

  4. Unnamed major collector carries about 8,600 vehicles a day

    8,600Vehicles a day

    The nearest counted roads are Unnamed major collector, 8,600 vehicles a day (FHWA HPMS 2024), about 1,300 feet away; Old St Augustine Rd, 4,200 vehicles a day (FHWA HPMS 2023), about 2,100 feet away; and Apalachee Pkwy, 33,000 vehicles a day (FHWA HPMS 2023), about 2,550 feet away.

Measured around the center of ZIP 32301

Computed from public records at this location

What the center of ZIP 32301 can sell each year

Middle case$198K

Sales a year, planning range

Low case$169K
High case$283K
Rivals within 2 mi176
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$850 to $2,350 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile11

31th percentile for nearby competition among 1,028 similar businesses in the Tallahassee metro area

Under the metro median of 21
Within a quarter mile0
Within 1 mile75

Nearest competitors

  • Competitor 1Chain2,380 ft
  • Competitor 2Independent2,400 ft
  • Competitor 3Independent2,410 ft
  • Competitor 4Chain2,430 ft
  • Competitor 5Independent2,430 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk1,948

Jobs at workplaces within half a mile

5-minute walk1
Within 1 mile10,083
Office-type, half mile1,355

Largest employers within a 10-minute walk

  • Public administration1,150
  • Retail288
  • Food service and lodging207
  • Professional services197
  • Health care45

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Major Collector8,600

Nearest counted road, 2024 count

Other counted roads nearby

  • Old St Augustine Rd2,110 ft4,200
  • Apalachee Pkwy2,570 ft33,000
  • Blair Stone Rd2,610 ft22,000
  • E Lafayette St2,610 ft10,000

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 32301: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 32301 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 10 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 32301.

ZIP 32301 for another business