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Is 32541 a good location for a restaurant?

What public records measure around the center of ZIP 32541 in Okaloosa County, Florida for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 32541, Okaloosa County, Florida

Restaurant. Measured from the center of the ZIP, not an address. ZIP 32541 covers 12 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 32541
8,446 households
Median household income
$95,124
Residents
18,855
Restaurants with employees, 2023
79

What stands out

  1. Few jobs within a short walk

    218Jobs
    3,398Households

    218 jobs are within a 5-minute walk (0.25 mile) and 1,909 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. A typical amount of nearby competition

    22Sit-down and casual restaurants
    920 ftNearest rival

    Overture's places data lists 22 sit-down and casual restaurants within half a mile (5 chain, 2 local multi-location and 15 independent) and 44 within a mile.

  3. What spending nearby can support

    $782KMiddle-case sales
    $6,500Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $753,000 to $852,000 a year in sales for this business (middle case $782,000).

  4. Unnamed major collector carries about 21,500 vehicles a day

    21,500Vehicles a day

    The nearest counted road is Unnamed major collector, 21,500 vehicles a day (FHWA HPMS 2023), about 520 feet away.

What the center of ZIP 32541 can sell each year

Middle case$782K

Sales a year, planning range

Low case$753K
High case$852K
Rivals within 2 mi115
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$3,750 to $7,100 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile22

62th percentile for nearby competition among 1,212 similar businesses in the Crestview-Fort Walton Beach-Destin metro area

Near the metro median of 18
Within a quarter mile1
Within 1 mile44

Nearest competitors

  • Competitor 1Local group920 ft
  • Competitor 2Independent1,490 ft
  • Competitor 3Local group1,600 ft
  • Competitor 4Independent1,700 ft
  • Competitor 5Independent1,700 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk1,909

Jobs at workplaces within half a mile

5-minute walk218
Within 1 mile5,299
Office-type, half mile286

Largest employers within a 10-minute walk

  • Food service and lodging575
  • Retail399
  • Health care209
  • Professional services129
  • Construction102

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Major Collector21,500

Nearest counted road, 2023 count

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 32541: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 32541 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 12 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2023); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 32541.

ZIP 32541 for another business