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Is 77098 a good location for a restaurant?

What public records measure around the center of ZIP 77098 in Harris County, Texas for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 77098, Harris County, Texas

Restaurant. Measured from the center of the ZIP, not an address. ZIP 77098 covers 1.8 square miles, so its edges are about half a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 77098
9,442 households
Median household income
$116,650
Residents
17,210
Restaurants with employees, 2023
68

What stands out

  1. A real daytime workforce within a short walk

    6,687Jobs
    15,231Households

    6,687 jobs are within a 5-minute walk (0.25 mile) and 12,341 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    124Sit-down and casual restaurants
    370 ftNearest rival

    Overture's places data lists 124 sit-down and casual restaurants within half a mile (25 chain, 21 local multi-location and 78 independent) and 266 within a mile.

  3. What spending nearby can support

    $353KMiddle-case sales
    $2,950Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $217,000 to $601,000 a year in sales for this business (middle case $353,000).

  4. Unnamed minor arterial carries about 11,726 vehicles a day

    11,726Vehicles a day

    The nearest counted road is Unnamed minor arterial, 11,726 vehicles a day (FHWA HPMS 2024), about 240 feet away.

Measured around the center of ZIP 77098

Computed from public records at this location

What the center of ZIP 77098 can sell each year

Middle case$353K

Sales a year, planning range

Low case$217K
High case$601K
Rivals within 2 mi574
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$1,100 to $5,000 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile124

96th percentile for nearby competition among 19,622 similar businesses in the Houston-Pasadena-The Woodlands metro area

5.6× the metro median of 22
Within a quarter mile43
Within 1 mile266

Nearest competitors

  • Competitor 1Independent370 ft
  • Competitor 2Independent380 ft
  • Competitor 4Local group510 ft
  • Competitor 5Independent530 ft
  • Competitor 6Independent540 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk12,341

Jobs at workplaces within half a mile

5-minute walk6,687
Within 1 mile51,935
Office-type, half mile2,843

Largest employers within a 10-minute walk

  • Food service and lodging2,952
  • Administrative support2,546
  • Professional services1,686
  • Health care1,653
  • Retail1,115

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

What nearby bars and restaurants sell

Typical monthly alcohol sales$36,459

Median of reporting venues within half a mile

Reporting venues46
Started selling3
Stopped selling10

Nearest venues and their monthly alcohol sales

  • Venue 1250 ft$140,817
  • Venue 5370 ft$629,032
  • Venue 6380 ft$38,419
  • Venue 7580 ft$118,648
  • Venue 8770 ft$8,543
  • Venue 9780 ft$42,912

Texas Comptroller mixed beverage filings, 12 months through Sep 2026. Self-reported alcohol receipts for tax; food sales and beer-and-wine-only permits are excluded.

Traffic on nearby roads

Vehicles a day on Unnamed Minor Arterial11,726

Nearest counted road, 2024 count

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 77098: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 77098 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Texas Comptroller: Mixed Beverage Gross Receipts (Monthly filings 2024-10 to 2026-09); Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 1.8 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 77098.

ZIP 77098 for another business