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Is 78666 a good location for a restaurant?

What public records measure around the center of ZIP 78666 in Hays County, Texas for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 78666, Hays County, Texas

Restaurant. Measured from the center of the ZIP, not an address. ZIP 78666 covers 192 square miles, so its edges are about 8 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 78666
33,949 households
Median household income
$54,737
Residents
88,583
Restaurants with employees, 2023
66

What stands out

  1. Few jobs within a short walk

    0Jobs
    1,055Households

    0 jobs are within a 5-minute walk (0.25 mile) and 0 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    0Sit-down and casual restaurants

    Overture's places data lists 0 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 0 independent) and 0 within a mile.

  3. What spending nearby can support

    $203KMiddle-case sales
    $1,700Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $119,000 to $358,000 a year in sales for this business (middle case $203,000).

  4. Unnamed principal arterial carries about 13,676 vehicles a day

    13,676Vehicles a day

    The nearest counted road is Unnamed principal arterial, 13,676 vehicles a day (FHWA HPMS 2024), about 2,350 feet away.

What the center of ZIP 78666 can sell each year

Middle case$203K

Sales a year, planning range

Low case$119K
High case$358K
Rivals within 2 mi20
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$600 to $3,000 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile0

2th percentile for nearby competition among 7,014 similar businesses in the Austin-Round Rock-San Marcos metro area

Under the metro median of 25
Within a quarter mile0
Within 1 mile0

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk0

Jobs at workplaces within half a mile

5-minute walk0
Within 1 mile51

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Jobs are workplaces, not visits.

What nearby bars and restaurants sell

Typical monthly alcohol salesNone

Median of reporting venues within a mile

Reporting venues0
Started selling0
Stopped selling0

Texas Comptroller mixed beverage filings, 12 months through Sep 2026. Self-reported alcohol receipts for tax; food sales and beer-and-wine-only permits are excluded.

Traffic on nearby roads

Vehicles a day on Unnamed Principal Arterial13,676

Nearest counted road, 2024 count

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 78666: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 78666 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Texas Comptroller: Mixed Beverage Gross Receipts (Monthly filings 2024-10 to 2026-09); Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 192 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 78666.

ZIP 78666 for another business