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Is 79912 a good location for a restaurant?

What public records measure around the center of ZIP 79912 in El Paso County, Texas for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 79912, El Paso County, Texas

Restaurant. Measured from the center of the ZIP, not an address. ZIP 79912 covers 24 square miles, so its edges are about 2.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 79912
30,680 households
Median household income
$72,943
Residents
78,819
Restaurants with employees, 2023
105

What stands out

  1. Few jobs within a short walk

    32Jobs
    5,574Households

    32 jobs are within a 5-minute walk (0.25 mile) and 528 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    4Sit-down and casual restaurants
    930 ftNearest rival

    Overture's places data lists 4 sit-down and casual restaurants within half a mile (0 chain, 1 local multi-location and 3 independent) and 7 within a mile.

  3. What spending nearby can support

    $1.8MMiddle-case sales
    $14,750Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $1.7 million to $1.8 million a year in sales for this business (middle case $1.8 million).

  4. La Cadena Dr carries about 168 vehicles a day

    168Vehicles a day
    Down 44%Since 2017
    1,317Busiest road nearby

    The nearest counted roads are La Cadena Dr, 168 vehicles a day (TxDOT 2022), next to the site; Tarascas Dr, 1,317 vehicles a day (TxDOT 2022), about 350 feet away; and Westwind Dr, 21,708 vehicles a day (TxDOT 2022), about 1,000 feet away.

Measured around the center of ZIP 79912

Computed from public records at this location

What the center of ZIP 79912 can sell each year

Middle case$1.8M

Sales a year, planning range

Low case$1.7M
High case$1.8M
Rivals within 2 mi113
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$8,350 to $14,600 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile4

9th percentile for nearby competition among 2,355 similar businesses in the El Paso metro area

Under the metro median of 21
Within a quarter mile1
Within 1 mile7

Nearest competitors

  • Competitor 1Independent930 ft
  • Competitor 2Independent1,760 ft
  • Competitor 3Independent2,290 ft
  • Competitor 4Local group2,470 ft
  • Competitor 5Independent2,650 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk528

Jobs at workplaces within half a mile

5-minute walk32
Within 1 mile2,276
Office-type, half mile123

Largest employers within a 10-minute walk

  • Health care171
  • Real estate61
  • Construction54
  • Arts and recreation53
  • Administrative support49

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

What nearby bars and restaurants sell

Typical monthly alcohol sales$58,119

Median of reporting venues within a mile

Reporting venues1
Started selling0
Stopped selling0

Nearest venues and their monthly alcohol sales

  • Venue 12,490 ft$58,119

Texas Comptroller mixed beverage filings, 12 months through Sep 2026. Self-reported alcohol receipts for tax; food sales and beer-and-wine-only permits are excluded.

Traffic on nearby roads

Vehicles a day on La Cadena Dr168

Nearest counted road, 2022 count

Busiest nearby, Tarascas Dr1,317

Other counted roads nearby

  • Tarascas Dr350 ft1,317
  • Westwind Dr1,020 ft21,708

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 79912: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 79912 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Texas Comptroller: Mixed Beverage Gross Receipts (Monthly filings 2024-10 to 2026-09); Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 24 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); TxDOT Roadway Inventory traffic counts (Annual average daily traffic, latest count 2022); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 79912.

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