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Is 92037 a good location for a restaurant?

What public records measure around the center of ZIP 92037 in San Diego County, California for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 92037, San Diego County, California

Restaurant. Measured from the center of the ZIP, not an address. ZIP 92037 covers 12 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 92037
16,909 households
Median household income
$147,230
Residents
40,717
Restaurants with employees, 2023
78

What stands out

  1. A modest daytime workforce within a short walk

    640Jobs
    2,628Households

    640 jobs are within a 5-minute walk (0.25 mile) and 1,662 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. A typical amount of nearby competition

    18Sit-down and casual restaurants
    800 ftNearest rival

    Overture's places data lists 18 sit-down and casual restaurants within half a mile (1 chain, 15 local multi-location and 2 independent) and 19 within a mile.

  3. What spending nearby can support

    $460KMiddle-case sales
    $3,850Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $418,000 to $545,000 a year in sales for this business (middle case $460,000).

  4. Unnamed minor arterial carries about 7,432 vehicles a day

    7,432Vehicles a day

    The nearest counted roads are Unnamed minor arterial, 7,432 vehicles a day (FHWA HPMS 2024), about 600 feet away and Unnamed major collector, 3,408 vehicles a day (FHWA HPMS 2024), about 680 feet away.

Measured around the center of ZIP 92037

Computed from public records at this location

What the center of ZIP 92037 can sell each year

Middle case$460K

Sales a year, planning range

Low case$418K
High case$545K
Rivals within 2 mi198
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$2,100 to $4,550 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile18

29th percentile for nearby competition among 9,137 similar businesses in the San Diego-Chula Vista-Carlsbad metro area

Under the metro median of 35
Within a quarter mile3
Within 1 mile19

Nearest competitors

  • Competitor 1Local group800 ft
  • Competitor 2Local group860 ft
  • Competitor 3Local group920 ft
  • Competitor 4Chain1,330 ft
  • Competitor 5Independent1,340 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk1,662

Jobs at workplaces within half a mile

5-minute walk640
Within 1 mile2,325
Office-type, half mile275

Largest employers within a 10-minute walk

  • Food service and lodging706
  • Other services251
  • Professional services211
  • Health care137
  • Arts and recreation117

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Minor Arterial7,432

Nearest counted road, 2024 count

Other counted roads nearby

  • Unnamed Major Collector680 ft3,408

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 92037: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 92037 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 12 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 92037.

ZIP 92037 for another business