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Is 92103 a good location for a restaurant?

What public records measure around the center of ZIP 92103 in San Diego County, California for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 92103, San Diego County, California

Restaurant. Measured from the center of the ZIP, not an address. ZIP 92103 covers 3.7 square miles, so its edges are about a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 92103
19,935 households
Median household income
$102,626
Residents
34,836
Restaurants with employees, 2023
85

What stands out

  1. A modest daytime workforce within a short walk

    697Jobs
    14,587Households

    697 jobs are within a 5-minute walk (0.25 mile) and 19,351 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    138Sit-down and casual restaurants
    640 ftNearest rival

    Overture's places data lists 138 sit-down and casual restaurants within half a mile (13 chain, 121 local multi-location and 4 independent) and 233 within a mile.

  3. What spending nearby can support

    $488KMiddle-case sales
    $4,050Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $447,000 to $657,000 a year in sales for this business (middle case $488,000).

  4. Unnamed major collector carries about 13,637 vehicles a day

    13,637Vehicles a day
    26,008Busiest road nearby

    The nearest counted roads are Unnamed major collector, 13,637 vehicles a day (FHWA HPMS 2024), about 420 feet away and Unnamed principal arterial, 26,008 vehicles a day (FHWA HPMS 2024), about 730 feet away.

Measured around the center of ZIP 92103

Computed from public records at this location

What the center of ZIP 92103 can sell each year

Middle case$488K

Sales a year, planning range

Low case$447K
High case$657K
Rivals within 2 mi573
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$2,250 to $5,450 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile138

89th percentile for nearby competition among 9,137 similar businesses in the San Diego-Chula Vista-Carlsbad metro area

3.9× the metro median of 35
Within a quarter mile24
Within 1 mile233

Nearest competitors

  • Competitor 1Chain640 ft
  • Competitor 2Local group700 ft
  • Competitor 3Local group830 ft
  • Competitor 5Local group960 ft
  • Competitor 6Local group1,000 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk19,351

Jobs at workplaces within half a mile

5-minute walk697
Within 1 mile32,762
Office-type, half mile1,517

Largest employers within a 10-minute walk

  • Health care15,139
  • Food service and lodging1,410
  • Professional services751
  • Retail541
  • Other services383

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Major Collector13,637

Nearest counted road, 2024 count

Busiest nearby, Unnamed Principal Arterial26,008

Other counted roads nearby

  • Unnamed Principal Arterial730 ft26,008

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 92103: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 92103 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 3.7 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 92103.

ZIP 92103 for another business