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Is 92110 a good location for a restaurant?

What public records measure around the center of ZIP 92110 in San Diego County, California for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 92110, San Diego County, California

Restaurant. Measured from the center of the ZIP, not an address. ZIP 92110 covers 5.0 square miles, so its edges are about 1.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 92110
12,339 households
Median household income
$110,790
Residents
30,902
Restaurants with employees, 2023
77

What stands out

  1. A real daytime workforce within a short walk

    1,510Jobs
    2,891Households

    1,510 jobs are within a 5-minute walk (0.25 mile) and 6,477 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. A typical amount of nearby competition

    27Sit-down and casual restaurants
    470 ftNearest rival

    Overture's places data lists 27 sit-down and casual restaurants within half a mile (4 chain, 21 local multi-location and 2 independent) and 88 within a mile.

  3. What spending nearby can support

    $178KMiddle-case sales
    $1,500Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $77,000 to $392,000 a year in sales for this business (middle case $178,000).

  4. Unnamed minor arterial carries about 34,639 vehicles a day

    34,639Vehicles a day

    The nearest counted roads are Unnamed minor arterial, 34,639 vehicles a day (FHWA HPMS 2024), about 640 feet away; Unnamed principal arterial, 28,334 vehicles a day (FHWA HPMS 2024), about 980 feet away; and Unnamed major collector, 34,639 vehicles a day (FHWA HPMS 2024), about 1,200 feet away.

Measured around the center of ZIP 92110

Computed from public records at this location

What the center of ZIP 92110 can sell each year

Middle case$178K

Sales a year, planning range

Low case$77K
High case$392K
Rivals within 2 mi279
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$400 to $3,250 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile27

41th percentile for nearby competition among 9,137 similar businesses in the San Diego-Chula Vista-Carlsbad metro area

Near the metro median of 35
Within a quarter mile18
Within 1 mile88

Nearest competitors

  • Competitor 1Local group470 ft
  • Competitor 2Local group480 ft
  • Competitor 3Local group640 ft
  • Competitor 4Local group810 ft
  • Competitor 5Local group950 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk6,477

Jobs at workplaces within half a mile

5-minute walk1,510
Within 1 mile16,086
Office-type, half mile1,752

Largest employers within a 10-minute walk

  • Administrative support1,731
  • Public administration867
  • Professional services597
  • Other services595
  • Wholesale565

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Minor Arterial34,639

Nearest counted road, 2024 count

Other counted roads nearby

  • Unnamed Principal Arterial980 ft28,334
  • Unnamed Major Collector1,210 ft34,639

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 92110: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 92110 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 5.0 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 92110.

ZIP 92110 for another business