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Is 92111 a good location for a restaurant?

What public records measure around the center of ZIP 92111 in San Diego County, California for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 92111, San Diego County, California

Restaurant. Measured from the center of the ZIP, not an address. ZIP 92111 covers 8.5 square miles, so its edges are about 1.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 92111
17,229 households
Median household income
$99,644
Residents
45,249
Restaurants with employees, 2023
133

What stands out

  1. Few jobs within a short walk

    4Jobs
    8,741Households

    4 jobs are within a 5-minute walk (0.25 mile) and 1,465 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    1Sit-down and casual restaurants
    0.50 miNearest rival

    Overture's places data lists 1 sit-down and casual restaurants within half a mile (0 chain, 1 local multi-location and 0 independent) and 31 within a mile.

  3. What spending nearby can support

    $267KMiddle-case sales
    $2,200Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $166,000 to $450,000 a year in sales for this business (middle case $267,000).

  4. Unnamed major collector carries about 4,776 vehicles a day

    4,776Vehicles a day

    The nearest counted road is Unnamed major collector, 4,776 vehicles a day (FHWA HPMS 2024), about 330 feet away.

What the center of ZIP 92111 can sell each year

Middle case$267K

Sales a year, planning range

Low case$166K
High case$450K
Rivals within 2 mi285
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$850 to $3,750 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile1

2th percentile for nearby competition among 9,137 similar businesses in the San Diego-Chula Vista-Carlsbad metro area

Under the metro median of 35
Within a quarter mile0
Within 1 mile31

Nearest competitors

  • Competitor 1Local group2,620 ft
  • Competitor 2Chain2,750 ft
  • Competitor 5Local group3,490 ft
  • Competitor 6Local group3,560 ft
  • Competitor 7Local group3,650 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk1,465

Jobs at workplaces within half a mile

5-minute walk4
Within 1 mile10,027
Office-type, half mile47

Largest employers within a 10-minute walk

  • Education1,274
  • Retail56
  • Professional services44
  • Health care26
  • Food service and lodging26

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Major Collector4,776

Nearest counted road, 2024 count

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 92111: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 92111 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 8.5 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 92111.

ZIP 92111 for another business