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Is 93101 a good location for a restaurant?

What public records measure around the center of ZIP 93101 in Santa Barbara County, California for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 93101, Santa Barbara County, California

Restaurant. Measured from the center of the ZIP, not an address. ZIP 93101 covers 3.2 square miles, so its edges are about a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 93101
12,723 households
Median household income
$90,148
Residents
31,554
Restaurants with employees, 2023
102

What stands out

  1. A modest daytime workforce within a short walk

    1,453Jobs
    12,651Households

    1,453 jobs are within a 5-minute walk (0.25 mile) and 8,124 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    103Sit-down and casual restaurants
    310 ftNearest rival

    Overture's places data lists 103 sit-down and casual restaurants within half a mile (9 chain, 9 local multi-location and 85 independent) and 223 within a mile.

  3. What spending nearby can support

    $464KMiddle-case sales
    $3,850Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $293,000 to $700,000 a year in sales for this business (middle case $464,000).

  4. Unnamed major collector carries about 24,854 vehicles a day

    24,854Vehicles a day
    120,000Busiest road nearby

    The nearest counted roads are Unnamed major collector, 24,854 vehicles a day (FHWA HPMS 2024), about 220 feet away; US 101, 120,000 vehicles a day (FHWA HPMS 2024), about 700 feet away; and Unnamed principal arterial, 19,284 vehicles a day (FHWA HPMS 2024), about 860 feet away.

Measured around the center of ZIP 93101

Computed from public records at this location

What the center of ZIP 93101 can sell each year

Middle case$464K

Sales a year, planning range

Low case$293K
High case$700K
Rivals within 2 mi286
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$1,450 to $5,850 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile103

84th percentile for nearby competition among 1,152 similar businesses in the Santa Maria-Santa Barbara metro area

3.4× the metro median of 31
Within a quarter mile5
Within 1 mile223

Nearest competitors

  • Competitor 1Independent310 ft
  • Competitor 2Local group700 ft
  • Competitor 3Chain890 ft
  • Competitor 4Independent1,110 ft
  • Competitor 5Independent1,180 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk8,124

Jobs at workplaces within half a mile

5-minute walk1,453
Within 1 mile26,191
Office-type, half mile3,047

Largest employers within a 10-minute walk

  • Food service and lodging1,754
  • Professional services1,259
  • Retail789
  • Health care640
  • Information508

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Major Collector24,854

Nearest counted road, 2024 count

Busiest nearby, Us 101120,000

Other counted roads nearby

  • Us 101700 ft120,000
  • Unnamed Principal Arterial860 ft19,284
  • Unnamed Minor Arterial1,010 ft20,308

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 93101: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 93101 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 3.2 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 93101.

ZIP 93101 for another business