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Is 93940 a good location for a restaurant?

What public records measure around the center of ZIP 93940 in Monterey County, California for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 93940, Monterey County, California

Restaurant. Measured from the center of the ZIP, not an address. ZIP 93940 covers 35 square miles, so its edges are about 3.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 93940
14,028 households
Median household income
$106,044
Residents
30,605
Restaurants with employees, 2023
88

What stands out

  1. Few jobs within a short walk

    0Jobs
    805Households

    0 jobs are within a 5-minute walk (0.25 mile) and 0 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    0Sit-down and casual restaurants

    Overture's places data lists 0 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 0 independent) and 0 within a mile.

  3. What spending nearby can support

    $3.4MMiddle-case sales
    $28,650Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $2.9 million to $4.0 million a year in sales for this business (middle case $3.4 million).

Measured around the center of ZIP 93940

Computed from public records at this location

What the center of ZIP 93940 can sell each year

Middle case$3.4M

Sales a year, planning range

Low case$2.9M
High case$4.0M
Rivals within 2 mi3
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$14,300 to $32,950 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile0

2th percentile for nearby competition among 1,098 similar businesses in the Salinas metro area

Under the metro median of 24
Within a quarter mile0
Within 1 mile0

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk0

Jobs at workplaces within half a mile

5-minute walk0
Within 1 mile34

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Jobs are workplaces, not visits.

Not measured in this ZIP

  • Traffic on the nearest roadNo state or federal traffic count was found near the center of this ZIP.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 93940: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 93940 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 35 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 93940.

ZIP 93940 for another business