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Is 94123 a good location for a restaurant?

What public records measure around the center of ZIP 94123 in San Francisco County, California for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 94123, San Francisco County, California

Restaurant. Measured from the center of the ZIP, not an address. ZIP 94123 covers 1.1 square miles, so its edges are about half a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 94123
12,605 households
Median household income
$218,603
Residents
24,054
Restaurants with employees, 2023
80

What stands out

  1. A real daytime workforce within a short walk

    1,906Jobs
    29,341Households

    1,906 jobs are within a 5-minute walk (0.25 mile) and 8,123 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    212Sit-down and casual restaurants
    620 ftNearest rival

    Overture's places data lists 212 sit-down and casual restaurants within half a mile (19 chain, 45 local multi-location and 148 independent) and 385 within a mile.

  3. What spending nearby can support

    $266KMiddle-case sales
    $2,200Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $166,000 to $430,000 a year in sales for this business (middle case $266,000).

  4. Unnamed major collector carries about 10,852 vehicles a day

    10,852Vehicles a day
    39,250Busiest road nearby

    The nearest counted roads are Unnamed major collector, 10,852 vehicles a day (FHWA HPMS 2024), about 340 feet away; Unnamed minor arterial, 16,380 vehicles a day (FHWA HPMS 2024), about 420 feet away; and US 101, 39,250 vehicles a day (FHWA HPMS 2024), about 680 feet away.

Measured around the center of ZIP 94123

Computed from public records at this location

What the center of ZIP 94123 can sell each year

Middle case$266K

Sales a year, planning range

Low case$166K
High case$430K
Rivals within 2 mi1,559
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$850 to $3,600 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile212

83th percentile for nearby competition among 15,237 similar businesses in the San Francisco-Oakland-Fremont metro area

3.6× the metro median of 59
Within a quarter mile79
Within 1 mile385

Nearest competitors

  • Competitor 1Independent620 ft
  • Competitor 2Independent620 ft
  • Competitor 5Independent660 ft
  • Competitor 8Independent670 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk8,123

Jobs at workplaces within half a mile

5-minute walk1,906
Within 1 mile26,462
Office-type, half mile1,429

Largest employers within a 10-minute walk

  • Food service and lodging2,591
  • Retail1,063
  • Professional services730
  • Other services702
  • Health care694

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Major Collector10,852

Nearest counted road, 2024 count

Busiest nearby, Us 10139,250

Other counted roads nearby

  • Unnamed Minor Arterial420 ft16,380
  • Us 101680 ft39,250
  • Unnamed Principal Arterial1,090 ft33,962

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 94123: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 94123 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 1.1 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 94123.

ZIP 94123 for another business