Is 01960 a good location for a restaurant?

What public records measure around the center of ZIP 01960 in Essex County, Massachusetts for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 01960, Essex County, Massachusetts

Restaurant. Measured from the center of the ZIP, not an address. ZIP 01960 covers 16 square miles, so its edges are about 2.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.

ZIP 01960
22,242 households
Median household income
$96,501
Residents
54,474
Restaurants with employees, 2023
48

What stands out

  1. Few jobs within a short walk

    0Jobs
    2,581Households

    0 jobs are within a 5-minute walk (0.25 mile) and 55 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    1Sit-down and casual restaurants
    0.49 miNearest rival

    Overture's places data lists 1 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 1 independent) and 13 within a mile.

  3. What spending nearby can support

    $1.2MMiddle-case sales
    $9,950Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $1.3 million to $1.0 million a year in sales for this business (middle case $1.2 million).

  4. Unnamed minor arterial carries about 9,376 vehicles a day

    9,376Vehicles a day

    The nearest counted roads are Unnamed minor arterial, 9,376 vehicles a day (FHWA HPMS 2021), about 1,850 feet away and I-95, 98,812 vehicles a day (FHWA HPMS 2024), about 2,600 feet away.

What the center of ZIP 01960 can sell each year

Middle case$1.2M

Sales a year, planning range

Low case$1.3M
High case$1.0M
Rivals within 2 mi107
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$6,550 to $8,750 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile1

4th percentile for nearby competition among 12,712 similar businesses in the Boston-Cambridge-Newton metro area

Under the metro median of 24
Within a quarter mile0
Within 1 mile13

Nearest competitors

  • Competitor 1Independent2,610 ft
  • Competitor 2Independent2,660 ft
  • Competitor 3Independent3,800 ft
  • Competitor 4Independent4,770 ft
  • Competitor 5Independent4,890 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk55

Jobs at workplaces within half a mile

5-minute walk0
Within 1 mile6,156
Office-type, half mile8

Largest employers within a 10-minute walk

  • Health care14
  • Retail13
  • Other services13
  • Real estate8
  • Construction4

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Minor Arterial9,376

Nearest counted road, 2021 count

Other counted roads nearby

  • I-952,610 ft98,812

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 01960: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 01960 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 16 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 01960.

ZIP 01960 for another business