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Is 06320 a good location for a restaurant?

What public records measure around the center of ZIP 06320 in New London County, Connecticut for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 06320, New London County, Connecticut

Restaurant. Measured from the center of the ZIP, not an address. ZIP 06320 covers 5.6 square miles, so its edges are about 1.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 06320
11,808 households
Median household income
$59,170
Residents
27,703
Restaurants with employees, 2023
34

What stands out

  1. A modest daytime workforce within a short walk

    985Jobs
    7,423Households

    985 jobs are within a 5-minute walk (0.25 mile) and 1,907 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    41Sit-down and casual restaurants
    130 ftNearest rival

    Overture's places data lists 41 sit-down and casual restaurants within half a mile (1 chain, 4 local multi-location and 36 independent) and 77 within a mile.

  3. What spending nearby can support

    $214KMiddle-case sales
    $1,800Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $102,000 to $614,000 a year in sales for this business (middle case $214,000).

  4. Howard St carries about 11,200 vehicles a day

    11,200Vehicles a day
    16,100Busiest road nearby

    The nearest counted roads are Howard St, 11,200 vehicles a day (FHWA HPMS 2023), about 190 feet away; Bank St, 16,100 vehicles a day (FHWA HPMS 2023), about 570 feet away; and Blinman St No 2, 3,100 vehicles a day (FHWA HPMS 2023), about 590 feet away.

Measured around the center of ZIP 06320

Computed from public records at this location

What the center of ZIP 06320 can sell each year

Middle case$214K

Sales a year, planning range

Low case$102K
High case$614K
Rivals within 2 mi111
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$500 to $5,100 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile41

95th percentile for nearby competition among 768 similar businesses in the Norwich-New London-Willimantic metro area

3.2× the metro median of 13
Within a quarter mile10
Within 1 mile77

Nearest competitors

  • Competitor 1Local group130 ft
  • Competitor 2Independent260 ft
  • Competitor 3Independent580 ft
  • Competitor 4Independent580 ft
  • Competitor 5Independent780 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk1,907

Jobs at workplaces within half a mile

5-minute walk985
Within 1 mile7,748
Office-type, half mile324

Largest employers within a 10-minute walk

  • Health care793
  • Administrative support172
  • Professional services146
  • Food service and lodging134
  • Retail116

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Howard St11,200

Nearest counted road, 2023 count

Busiest nearby, Bank St16,100

Other counted roads nearby

  • Bank St570 ft16,100
  • Blinman St No 2590 ft3,100
  • Shaw St640 ft2,000
  • Reed St740 ft1,500

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 06320: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 06320 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 5.6 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2023); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 06320.

ZIP 06320 for another business