What public records measure around the center of ZIP 07054 in Morris County, New Jersey for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.
ZIP 07054, Morris County, New Jersey
Restaurant. Measured from the center of the ZIP, not an address. ZIP 07054 covers 14 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.
ZIP 07054
12,252 households
Median household income
$104,214
Residents
29,480
Restaurants with employees, 2023
44
What stands out
Few jobs within a short walk
194Jobs
4,088Households
194 jobs are within a 5-minute walk (0.25 mile) and 445 within 10 minutes (0.5 mile), from Census workplace records for 2023.
Less nearby competition than most
1Sit-down and casual restaurants
0.31 miNearest rival
Overture's places data lists 1 sit-down and casual restaurants within half a mile (1 chain, 0 local multi-location and 0 independent) and 30 within a mile.
What spending nearby can support
$1.7MMiddle-case sales
$14,150Rent the middle case supports
Spending near the center of this ZIP supports an estimated $1.7 million to $1.6 million a year in sales for this business (middle case $1.7 million).
Smith Rd carries about 1,582 vehicles a day
1,582Vehicles a day
The nearest counted roads are Smith Rd, 1,582 vehicles a day (FHWA HPMS 2024), about 1,800 feet away; E Halsey Rd, 3,710 vehicles a day (FHWA HPMS 2024), about 1,800 feet away; and Reynolds Ave, 3,835 vehicles a day (FHWA HPMS 2024), about 2,350 feet away.
Measured around the center of ZIP 07054
Computed from public records at this location
What the center of ZIP 07054 can sell each year
Middle case$1.7M
Sales a year, planning range
Low case$1.7M
High case$1.6M
Rivals within 2 mi93
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$8,400 to $13,400 a month
Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.
Competition
Competitors within half a mile1
1th percentile for nearby competition among 64,060 similar businesses in the New York-Newark-Jersey City metro area
Under the metro median of 59
Within a quarter mile0
Within 1 mile30
Nearest competitors
Competitor 1Chain1,640 ft
Competitor 2Independent2,640 ft
Competitor 3Independent2,690 ft
Competitor 5Independent3,670 ft
Competitor 6Independent3,680 ft
Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.
Jobs within walking distance
10-minute walk445
Jobs at workplaces within half a mile
5-minute walk194
Within 1 mile8,321
Office-type, half mile76
Largest employers within a 10-minute walk
Health care292
Professional services76
Administrative support29
Retail24
Other services13
Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
Traffic on nearby roads
Vehicles a day on Smith Rd1,582
Nearest counted road, 2024 count
Other counted roads nearby
E Halsey Rd1,810 ft3,710
Reynolds Ave2,360 ft3,835
Morris County 6372,360 ft4,123
I-802,510 ft199,281
State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.
What an address adds
The free check of an addressThe same measurements within a short walk of one address in 07054: who lives and works right there, the competition on that block and the traffic on its road. No account.
The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.
The restaurant check reads the same public records at the address itself.
Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 14 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.
Questions about ZIP 07054.
44 restaurants with paid employees in 2023 (Census ZIP Code Business Patterns), and 30 mapped within about a mile of the center.
29,480 residents in 12,252 households, with a median household income of $104,214 (ACS 2020-2024 five-year estimates).
8,321 jobs within a mile of the center in 2023 (Census LODES workplace records).
This page measures the area around the ZIP's center. Whether a specific address allows a restaurant, what it rents for and who is next door is what the free address check and the full report look at.
