What public records measure around the center of ZIP 07701 in Monmouth County, New Jersey for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.
ZIP 07701, Monmouth County, New Jersey
Restaurant. Measured from the center of the ZIP, not an address. ZIP 07701 covers 9.2 square miles, so its edges are about 1.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 21, 2026.
ZIP 07701
10,708 households
Median household income
$112,143
Residents
24,376
Restaurants with employees, 2023
58
What stands out
Few jobs within a short walk
493Jobs
2,659Households
493 jobs are within a 5-minute walk (0.25 mile) and 919 within 10 minutes (0.5 mile), from Census workplace records for 2023.
Less nearby competition than most
4Sit-down and casual restaurants
780 ftNearest rival
Overture's places data lists 4 sit-down and casual restaurants within half a mile (0 chain, 1 local multi-location and 3 independent) and 110 within a mile.
What spending nearby can support
$394KMiddle-case sales
$3,300Rent the middle case supports
Spending near the center of this ZIP supports an estimated $292,000 to $539,000 a year in sales for this business (middle case $394,000).
Monmouth County 12 A carries about 6,169 vehicles a day
6,169Vehicles a day
37,393Busiest road nearby
The nearest counted roads are Monmouth County 12 A, 6,169 vehicles a day (FHWA HPMS 2024), about 90 feet away and Nj 35, 26,331 vehicles a day (FHWA HPMS 2024), about 100 feet away.
Measured around the center of ZIP 07701
Computed from public records at this location
What the center of ZIP 07701 can sell each year
Middle case$394K
Sales a year, planning range
Low case$292K
High case$539K
Rivals within 2 mi142
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$1,450 to $4,500 a month
Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.
Competition
Competitors within half a mile4
4th percentile for nearby competition among 64,060 similar businesses in the New York-Newark-Jersey City metro area
Under the metro median of 59
Within a quarter mile1
Within 1 mile110
Nearest competitors
Competitor 1Independent780 ft
Competitor 2Local group2,270 ft
Competitor 3Independent2,590 ft
Competitor 5Independent2,860 ft
Competitor 7Independent3,140 ft
Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.
Jobs within walking distance
10-minute walk919
Jobs at workplaces within half a mile
5-minute walk493
Within 1 mile8,825
Office-type, half mile180
Largest employers within a 10-minute walk
Food service and lodging300
Health care235
Professional services140
Construction69
Other services43
Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
Traffic on nearby roads
Vehicles a day on Monmouth County 12 A6,169
Nearest counted road, 2024 count
Busiest nearby, Nj 3537,393
Other counted roads nearby
Nj 35100 ft26,331
State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.
What an address adds
The free check of an addressThe same measurements within a short walk of one address in 07701: who lives and works right there, the competition on that block and the traffic on its road. No account.
The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.
The restaurant check reads the same public records at the address itself.
Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 9.2 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.
Questions about ZIP 07701.
58 restaurants with paid employees in 2023 (Census ZIP Code Business Patterns), and 110 mapped within about a mile of the center.
24,376 residents in 10,708 households, with a median household income of $112,143 (ACS 2020-2024 five-year estimates).
8,825 jobs within a mile of the center in 2023 (Census LODES workplace records).
This page measures the area around the ZIP's center. Whether a specific address allows a restaurant, what it rents for and who is next door is what the free address check and the full report look at.
