Is 07712 a good location for a restaurant?

What public records measure around the center of ZIP 07712 in Monmouth County, New Jersey for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 07712, Monmouth County, New Jersey

Restaurant. Measured from the center of the ZIP, not an address. ZIP 07712 covers 12 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 21, 2026.

ZIP 07712
17,754 households
Median household income
$96,725
Residents
40,194
Restaurants with employees, 2023
55

What stands out

  1. Few jobs within a short walk

    11Jobs
    4,617Households

    11 jobs are within a 5-minute walk (0.25 mile) and 720 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    0Sit-down and casual restaurants
    0.64 miNearest rival

    Overture's places data lists 0 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 0 independent) and 15 within a mile.

  3. What spending nearby can support

    $628KMiddle-case sales
    $5,250Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $441,000 to $931,000 a year in sales for this business (middle case $628,000).

  4. Nj 18 carries about 55,310 vehicles a day

    55,310Vehicles a day

    The nearest counted roads are Nj 18, 55,310 vehicles a day (FHWA HPMS 2024), next to the site and Deal Rd, 15,237 vehicles a day (FHWA HPMS 2024), about 1,250 feet away.

What the center of ZIP 07712 can sell each year

Middle case$628K

Sales a year, planning range

Low case$441K
High case$931K
Rivals within 2 mi74
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$2,200 to $7,750 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile0

0th percentile for nearby competition among 64,060 similar businesses in the New York-Newark-Jersey City metro area

Under the metro median of 59
Within a quarter mile0
Within 1 mile15

Nearest competitors

  • Competitor 1Independent3,400 ft
  • Competitor 2Independent4,030 ft
  • Competitor 3Independent4,030 ft
  • Competitor 4Independent4,110 ft
  • Competitor 5Local group4,130 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk720

Jobs at workplaces within half a mile

5-minute walk11
Within 1 mile4,205
Office-type, half mile33

Largest employers within a 10-minute walk

  • Education593
  • Retail23
  • Construction21
  • Administrative support21
  • Professional services19

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Nj 1855,310

Nearest counted road, 2024 count

Other counted roads nearby

  • Deal Rd1,230 ft15,237

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 07712: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 07712 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 12 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 07712.

ZIP 07712 for another business