Is 08816 a good location for a restaurant?

What public records measure around the center of ZIP 08816 in Middlesex County, New Jersey for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 08816, Middlesex County, New Jersey

Restaurant. Measured from the center of the ZIP, not an address. ZIP 08816 covers 20 square miles, so its edges are about 2.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.

ZIP 08816
16,715 households
Median household income
$143,586
Residents
49,360
Restaurants with employees, 2023
44

What stands out

  1. Few jobs within a short walk

    47Jobs
    2,921Households

    47 jobs are within a 5-minute walk (0.25 mile) and 619 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    0Sit-down and casual restaurants
    0.56 miNearest rival

    Overture's places data lists 0 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 0 independent) and 13 within a mile.

  3. What spending nearby can support

    $3.4MMiddle-case sales
    $28,050Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $2.9 million to $3.4 million a year in sales for this business (middle case $3.4 million).

  4. Jensen St carries about 5,876 vehicles a day

    5,876Vehicles a day

    The nearest counted road is Jensen St, 5,876 vehicles a day (FHWA HPMS 2024), about 210 feet away.

What the center of ZIP 08816 can sell each year

Middle case$3.4M

Sales a year, planning range

Low case$2.9M
High case$3.4M
Rivals within 2 mi75
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$14,500 to $28,100 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile0

0th percentile for nearby competition among 64,060 similar businesses in the New York-Newark-Jersey City metro area

Under the metro median of 59
Within a quarter mile0
Within 1 mile13

Nearest competitors

  • Competitor 1Independent2,960 ft
  • Competitor 2Chain4,210 ft
  • Competitor 4Independent4,220 ft
  • Competitor 7Independent4,280 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk619

Jobs at workplaces within half a mile

5-minute walk47
Within 1 mile2,505
Office-type, half mile54

Largest employers within a 10-minute walk

  • Health care381
  • Other services95
  • Transportation51
  • Professional services44
  • Retail17

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Jensen St5,876

Nearest counted road, 2024 count

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 08816: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 08816 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 20 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 08816.

ZIP 08816 for another business