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Is 10001 a good location for a restaurant?

What public records measure around the center of ZIP 10001 in New York County, New York for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 10001, New York County, New York

Restaurant. Measured from the center of the ZIP, not an address. ZIP 10001 covers under a square mile, so its edges are about half a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 10001
15,737 households
Median household income
$129,852
Residents
30,511
Restaurants with employees, 2023
178

What stands out

  1. A real daytime workforce within a short walk

    52,024Jobs
    83,782Households

    52,024 jobs are within a 5-minute walk (0.25 mile) and 268,652 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    794Sit-down and casual restaurants
    150 ftNearest rival

    Overture's places data lists 794 sit-down and casual restaurants within half a mile (81 chain, 187 local multi-location and 526 independent) and 3,348 within a mile.

  3. What spending nearby can support

    $261KMiddle-case sales
    $2,200Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $173,000 to $449,000 a year in sales for this business (middle case $261,000).

  4. W 30th St carries about 7,441 vehicles a day

    7,441Vehicles a day
    18,097Busiest road nearby

    The nearest counted roads are W 30th St, 7,441 vehicles a day (FHWA HPMS 2023), next to the site; W 31st St, 8,094 vehicles a day (FHWA HPMS 2024), about 220 feet away; and 9th Ave, 18,097 vehicles a day (FHWA HPMS 2024), about 240 feet away.

Measured around the center of ZIP 10001

Computed from public records at this location

What the center of ZIP 10001 can sell each year

Middle case$261K

Sales a year, planning range

Low case$173K
High case$449K
Rivals within 2 mi6,460
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$850 to $3,750 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile794

87th percentile for nearby competition among 64,060 similar businesses in the New York-Newark-Jersey City metro area

13.5× the metro median of 59
Within a quarter mile114
Within 1 mile3,348

Nearest competitors

  • Competitor 1Independent150 ft
  • Competitor 2Independent160 ft
  • Competitor 4Independent210 ft
  • Competitor 5Chain270 ft
  • Competitor 6Independent280 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk268,652

Jobs at workplaces within half a mile

5-minute walk52,024
Within 1 mile863,351
Office-type, half mile138,122

Largest employers within a 10-minute walk

  • Information59,442
  • Professional services44,466
  • Administrative support27,492
  • Health care19,866
  • Retail17,603

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on W 30Th St7,441

Nearest counted road, 2023 count

Busiest nearby, 9Th Ave18,097

Other counted roads nearby

  • W 31St St220 ft8,094
  • 9Th Ave240 ft18,097
  • W 29Th St300 ft8,090
  • W 28Th St450 ft4,177

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 10001: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 10001 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area under a square mile); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 10001.

ZIP 10001 for another business