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Is 10002 a good location for a restaurant?

What public records measure around the center of ZIP 10002 in New York County, New York for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 10002, New York County, New York

Restaurant. Measured from the center of the ZIP, not an address. ZIP 10002 covers under a square mile, so its edges are about half a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 10002
36,556 households
Median household income
$48,386
Residents
76,873
Restaurants with employees, 2023
227

What stands out

  1. A real daytime workforce within a short walk

    13,543Jobs
    87,302Households

    13,543 jobs are within a 5-minute walk (0.25 mile) and 32,518 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    699Sit-down and casual restaurants
    110 ftNearest rival

    Overture's places data lists 699 sit-down and casual restaurants within half a mile (23 chain, 114 local multi-location and 562 independent) and 2,398 within a mile.

  3. What spending nearby can support

    $190KMiddle-case sales
    $1,600Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $121,000 to $431,000 a year in sales for this business (middle case $190,000).

  4. Grand St carries about 8,848 vehicles a day

    8,848Vehicles a day
    74,066Busiest road nearby

    The nearest counted roads are Grand St, 8,848 vehicles a day (FHWA HPMS 2022), next to the site; Clinton St, 2,907 vehicles a day (FHWA HPMS 2023), next to the site; and Unnamed local road, 2,157 vehicles a day (FHWA HPMS 2024), about 190 feet away.

Measured around the center of ZIP 10002

Computed from public records at this location

What the center of ZIP 10002 can sell each year

Middle case$190K

Sales a year, planning range

Low case$121K
High case$431K
Rivals within 2 mi5,566
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$600 to $3,600 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile699

86th percentile for nearby competition among 64,060 similar businesses in the New York-Newark-Jersey City metro area

11.8× the metro median of 59
Within a quarter mile186
Within 1 mile2,398

Nearest competitors

  • Competitor 1Independent110 ft
  • Competitor 2Independent160 ft
  • Competitor 3Independent160 ft
  • Competitor 4Local group180 ft
  • Competitor 5Independent260 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk32,518

Jobs at workplaces within half a mile

5-minute walk13,543
Within 1 mile177,988
Office-type, half mile5,456

Largest employers within a 10-minute walk

  • Health care12,150
  • Food service and lodging5,655
  • Education3,194
  • Retail2,399
  • Public administration1,566

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Grand St8,848

Nearest counted road, 2022 count

Busiest nearby, Williamsburg Brg74,066

Other counted roads nearby

  • Clinton StAt the site2,907
  • Unnamed Local Road190 ft2,157
  • Norfolk St450 ft2,889
  • E Broadway590 ft8,276

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 10002: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 10002 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area under a square mile); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 10002.

ZIP 10002 for another business