DoorWorthy

Free ZIP check

Is 10011 a good location for an ice cream shop?

What public records measure around the center of ZIP 10011 in New York County, New York for an ice cream shop: households and income, jobs within reach, resident spending and the ice cream shops already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 10011, New York County, New York

Ice cream shop. Measured from the center of the ZIP, not an address. ZIP 10011 covers under a square mile, so its edges are about half a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 10011
27,802 households
Median household income
$145,987
Residents
48,277
Ice cream shops with employees, 2023
67

What stands out

  1. A real daytime workforce within a short walk

    25,961Jobs
    92,904Households

    25,961 jobs are within a 5-minute walk (0.25 mile) and 135,288 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    187Similar businesses
    140 ftNearest rival

    Overture's places data lists 187 coffee shops and cafés and dessert, ice cream and candy shops within half a mile (56 chain, 49 local multi-location and 82 independent) and 710 within a mile.

  3. What spending nearby can support

    $259KMiddle-case sales
    $2,150Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $126,000 to $551,000 a year in sales for this business (middle case $259,000).

  4. A busy road nearby; walk-in trade depends on pedestrians

    3,809Vehicles a day
    28,190Busiest road nearby

    The nearest counted roads are W 18th St, 3,809 vehicles a day (FHWA HPMS 2023), about 110 feet away; 8th Ave, 22,872 vehicles a day (FHWA HPMS 2022), about 110 feet away; and W 17th St, 3,823 vehicles a day (FHWA HPMS 2023), about 130 feet away.

Measured around the center of ZIP 10011

Computed from public records at this location

What the center of ZIP 10011 can sell each year

Middle case$259K

Sales a year, planning range

Low case$126K
High case$551K
Rivals within 1.5 mi1,213
Healthy share for this business
8% to 10%
Base rent the ZIP center supports
$850 to $4,600 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile187

86th percentile for nearby competition among 12,111 similar businesses in the New York-Newark-Jersey City metro area

15.6× the metro median of 12
Within a quarter mile54
Within 1 mile710

Nearest competitors

  • Competitor 1Local group140 ft
  • Competitor 2Independent170 ft
  • Competitor 3Local group240 ft
  • Competitor 5Chain270 ft
  • Competitor 6Chain330 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk135,288

Jobs at workplaces within half a mile

5-minute walk25,961
Within 1 mile630,116
Office-type, half mile68,313

Largest employers within a 10-minute walk

  • Information28,128
  • Professional services26,803
  • Food service and lodging15,733
  • Education10,679
  • Retail9,071

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on W 18Th St3,809

Nearest counted road, 2023 count

Busiest nearby, 7Th Ave28,190

Other counted roads nearby

  • 8Th Ave110 ft22,872
  • W 17Th St130 ft3,823
  • W 19Th St350 ft4,494
  • W 16Th St380 ft4,690

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 10011: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow an ice cream shop there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 10011 in mind?

Check the address free

The ice cream shop check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area under a square mile); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 10011.

ZIP 10011 for another business