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Is 10011 a good location for a restaurant?

What public records measure around the center of ZIP 10011 in New York County, New York for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 10011, New York County, New York

Restaurant. Measured from the center of the ZIP, not an address. ZIP 10011 covers under a square mile, so its edges are about half a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 10011
27,802 households
Median household income
$145,987
Residents
48,277
Restaurants with employees, 2023
175

What stands out

  1. A real daytime workforce within a short walk

    25,961Jobs
    92,904Households

    25,961 jobs are within a 5-minute walk (0.25 mile) and 135,288 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    947Sit-down and casual restaurants

    Overture's places data lists 947 sit-down and casual restaurants within half a mile (70 chain, 201 local multi-location and 676 independent) and 3,382 within a mile.

  3. What spending nearby can support

    $191KMiddle-case sales
    $1,600Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $100,000 to $557,000 a year in sales for this business (middle case $191,000).

  4. W 18th St carries about 3,809 vehicles a day

    3,809Vehicles a day
    28,190Busiest road nearby

    The nearest counted roads are W 18th St, 3,809 vehicles a day (FHWA HPMS 2023), about 110 feet away; 8th Ave, 22,872 vehicles a day (FHWA HPMS 2022), about 110 feet away; and W 17th St, 3,823 vehicles a day (FHWA HPMS 2023), about 130 feet away.

Measured around the center of ZIP 10011

Computed from public records at this location

What the center of ZIP 10011 can sell each year

Middle case$191K

Sales a year, planning range

Low case$100K
High case$557K
Rivals within 2 mi7,181
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$500 to $4,650 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile947

89th percentile for nearby competition among 64,060 similar businesses in the New York-Newark-Jersey City metro area

16.1× the metro median of 59
Within a quarter mile256
Within 1 mile3,382

Nearest competitors

  • Competitor 1Local groupAt this address
  • Competitor 3Local groupAt this address
  • Competitor 7IndependentAt this address

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk135,288

Jobs at workplaces within half a mile

5-minute walk25,961
Within 1 mile630,116
Office-type, half mile68,313

Largest employers within a 10-minute walk

  • Information28,128
  • Professional services26,803
  • Food service and lodging15,733
  • Education10,679
  • Retail9,071

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on W 18Th St3,809

Nearest counted road, 2023 count

Busiest nearby, 7Th Ave28,190

Other counted roads nearby

  • 8Th Ave110 ft22,872
  • W 17Th St130 ft3,823
  • W 19Th St350 ft4,494
  • W 16Th St380 ft4,690

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 10011: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 10011 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area under a square mile); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 10011.

ZIP 10011 for another business