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Is 10012 a good location for a restaurant?

What public records measure around the center of ZIP 10012 in New York County, New York for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 10012, New York County, New York

Restaurant. Measured from the center of the ZIP, not an address. ZIP 10012 covers under a square mile, so its edges are about a quarter mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 10012
11,901 households
Median household income
$137,106
Residents
21,426
Restaurants with employees, 2023
215

What stands out

  1. A real daytime workforce within a short walk

    34,788Jobs
    112,174Households

    34,788 jobs are within a 5-minute walk (0.25 mile) and 138,267 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    1,249Sit-down and casual restaurants
    290 ftNearest rival

    Overture's places data lists 1,249 sit-down and casual restaurants within half a mile (75 chain, 255 local multi-location and 919 independent) and 4,156 within a mile.

  3. What spending nearby can support

    $179KMiddle-case sales
    $1,500Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $85,000 to $471,000 a year in sales for this business (middle case $179,000).

  4. Mercer St carries about 2,177 vehicles a day

    2,177Vehicles a day
    24,304Busiest road nearby

    The nearest counted roads are Mercer St, 2,177 vehicles a day (FHWA HPMS 2023), next to the site; Unnamed local road, 2,157 vehicles a day (FHWA HPMS 2024), next to the site; and E Houston St, 24,304 vehicles a day (FHWA HPMS 2022), about 130 feet away.

Measured around the center of ZIP 10012

Computed from public records at this location

What the center of ZIP 10012 can sell each year

Middle case$179K

Sales a year, planning range

Low case$85K
High case$471K
Rivals within 2 mi5,946
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$450 to $3,950 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile1,249

95th percentile for nearby competition among 64,060 similar businesses in the New York-Newark-Jersey City metro area

21.2× the metro median of 59
Within a quarter mile231
Within 1 mile4,156

Nearest competitors

  • Competitor 1IndependentAt this address
  • Competitor 3Independent100 ft
  • Competitor 5Independent290 ft
  • Competitor 6Independent320 ft
  • Competitor 7Independent330 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk138,267

Jobs at workplaces within half a mile

5-minute walk34,788
Within 1 mile385,758
Office-type, half mile56,420

Largest employers within a 10-minute walk

  • Information22,068
  • Professional services19,914
  • Education19,102
  • Food service and lodging18,240
  • Retail12,740

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Mercer St2,177

Nearest counted road, 2023 count

Busiest nearby, E Houston St24,304

Other counted roads nearby

  • Unnamed Local RoadAt the site2,157
  • E Houston St130 ft24,304
  • Greene St200 ft2,100
  • W Broadway320 ft18,761

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 10012: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 10012 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area under a square mile); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 10012.

ZIP 10012 for another business