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Is 10013 a good location for a restaurant?

What public records measure around the center of ZIP 10013 in New York County, New York for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 10013, New York County, New York

Restaurant. Measured from the center of the ZIP, not an address. ZIP 10013 covers under a square mile, so its edges are about half a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 10013
12,230 households
Median household income
$161,154
Residents
27,219
Restaurants with employees, 2023
261

What stands out

  1. A real daytime workforce within a short walk

    38,929Jobs
    84,306Households

    38,929 jobs are within a 5-minute walk (0.25 mile) and 151,749 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    968Sit-down and casual restaurants
    160 ftNearest rival

    Overture's places data lists 968 sit-down and casual restaurants within half a mile (46 chain, 165 local multi-location and 757 independent) and 3,062 within a mile.

  3. What spending nearby can support

    $174KMiddle-case sales
    $1,450Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $70,000 to $481,000 a year in sales for this business (middle case $174,000).

  4. Av Of The Amrcs carries about 11,776 vehicles a day

    11,776Vehicles a day
    32,271Busiest road nearby

    The nearest counted roads are Av Of The Amrcs, 11,776 vehicles a day (FHWA HPMS 2024), about 100 feet away; Lispenard St, 1,161 vehicles a day (FHWA HPMS 2023), about 120 feet away; and Walker St, 6,310 vehicles a day (FHWA HPMS 2023), about 120 feet away.

What the center of ZIP 10013 can sell each year

Middle case$174K

Sales a year, planning range

Low case$70K
High case$481K
Rivals within 2 mi5,128
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$350 to $4,000 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile968

89th percentile for nearby competition among 64,060 similar businesses in the New York-Newark-Jersey City metro area

16.4× the metro median of 59
Within a quarter mile191
Within 1 mile3,062

Nearest competitors

  • Competitor 1Independent160 ft
  • Competitor 3Independent200 ft
  • Competitor 4Independent200 ft
  • Competitor 5Independent230 ft
  • Competitor 6Independent230 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk151,749

Jobs at workplaces within half a mile

5-minute walk38,929
Within 1 mile445,503
Office-type, half mile89,875

Largest employers within a 10-minute walk

  • Finance and insurance28,037
  • Public administration23,017
  • Professional services20,679
  • Health care14,542
  • Food service and lodging13,879

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Av Of The Amrcs11,776

Nearest counted road, 2024 count

Busiest nearby, Canal St32,271

Other counted roads nearby

  • Lispenard St120 ft1,161
  • Walker St120 ft6,310
  • Church St220 ft15,108
  • N Moore St340 ft3,636

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 10013: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 10013 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area under a square mile); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 10013.

ZIP 10013 for another business