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Is 10017 a good location for a restaurant?

What public records measure around the center of ZIP 10017 in New York County, New York for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 10017, New York County, New York

Restaurant. Measured from the center of the ZIP, not an address. ZIP 10017 covers under a square mile, so its edges are about a quarter mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 10017
9,683 households
Median household income
$136,705
Residents
15,297
Restaurants with employees, 2023
110

What stands out

  1. A real daytime workforce within a short walk

    115,678Jobs
    87,805Households

    115,678 jobs are within a 5-minute walk (0.25 mile) and 301,822 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    922Sit-down and casual restaurants
    130 ftNearest rival

    Overture's places data lists 922 sit-down and casual restaurants within half a mile (102 chain, 228 local multi-location and 592 independent) and 3,352 within a mile.

  3. What spending nearby can support

    $258KMiddle-case sales
    $2,150Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $111,000 to $554,000 a year in sales for this business (middle case $258,000).

  4. E 45th St carries about 8,229 vehicles a day

    8,229Vehicles a day
    31,313Busiest road nearby

    The nearest counted roads are E 45th St, 8,229 vehicles a day (FHWA HPMS 2024), next to the site; 3rd Ave, 25,824 vehicles a day (FHWA HPMS 2024), about 140 feet away; and E 44th St, 3,148 vehicles a day (FHWA HPMS 2023), about 210 feet away.

Measured around the center of ZIP 10017

Computed from public records at this location

What the center of ZIP 10017 can sell each year

Middle case$258K

Sales a year, planning range

Low case$111K
High case$554K
Rivals within 2 mi6,182
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$550 to $4,600 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile922

89th percentile for nearby competition among 64,060 similar businesses in the New York-Newark-Jersey City metro area

15.6× the metro median of 59
Within a quarter mile311
Within 1 mile3,352

Nearest competitors

  • Competitor 1IndependentAt this address
  • Competitor 2Chain80 ft
  • Competitor 3Independent90 ft
  • Competitor 5Independent130 ft
  • Competitor 6Independent140 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk301,822

Jobs at workplaces within half a mile

5-minute walk115,678
Within 1 mile1,047,825
Office-type, half mile201,722

Largest employers within a 10-minute walk

  • Finance and insurance83,443
  • Professional services73,536
  • Administrative support32,739
  • Health care16,602
  • Real estate15,155

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on E 45Th St8,229

Nearest counted road, 2024 count

Busiest nearby, 2Nd Ave31,313

Other counted roads nearby

  • 3Rd Ave140 ft25,824
  • E 44Th St210 ft3,148
  • E 46Th St310 ft6,527
  • E 43Rd St470 ft3,666

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 10017: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 10017 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area under a square mile); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 10017.

ZIP 10017 for another business