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Is 10018 a good location for an ice cream shop?

What public records measure around the center of ZIP 10018 in New York County, New York for an ice cream shop: households and income, jobs within reach, resident spending and the ice cream shops already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 10018, New York County, New York

Ice cream shop. Measured from the center of the ZIP, not an address. ZIP 10018 covers under a square mile, so its edges are about a quarter mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 10018
4,783 households
Median household income
$145,958
Residents
8,559
Ice cream shops with employees, 2023
68

What stands out

  1. A real daytime workforce within a short walk

    111,358Jobs
    89,400Households

    111,358 jobs are within a 5-minute walk (0.25 mile) and 344,865 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    261Similar businesses
    260 ftNearest rival

    Overture's places data lists 261 coffee shops and cafés and dessert, ice cream and candy shops within half a mile (108 chain, 56 local multi-location and 97 independent) and 805 within a mile.

  3. What spending nearby can support

    $827KMiddle-case sales
    $6,900Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $439,000 to $1.5 million a year in sales for this business (middle case $827,000).

  4. A busy road nearby; walk-in trade depends on pedestrians

    5,699Vehicles a day
    25,794Busiest road nearby

    The nearest counted roads are W 39th St, 5,699 vehicles a day (FHWA HPMS 2024), about 210 feet away; W 37th St, 3,624 vehicles a day (FHWA HPMS 2024), about 310 feet away; and W 38th St, 6,265 vehicles a day (FHWA HPMS 2023), about 360 feet away.

Measured around the center of ZIP 10018

Computed from public records at this location

What the center of ZIP 10018 can sell each year

Middle case$827K

Sales a year, planning range

Low case$439K
High case$1.5M
Rivals within 1.5 mi1,099
Healthy share for this business
8% to 10%
Base rent the ZIP center supports
$2,900 to $12,800 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile261

92th percentile for nearby competition among 12,111 similar businesses in the New York-Newark-Jersey City metro area

21.8× the metro median of 12
Within a quarter mile72
Within 1 mile805

Nearest competitors

  • Competitor 1Independent260 ft
  • Competitor 2Local group300 ft
  • Competitor 3Chain380 ft
  • Competitor 4Chain420 ft
  • Competitor 5Local group440 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk344,865

Jobs at workplaces within half a mile

5-minute walk111,358
Within 1 mile1,069,745
Office-type, half mile172,857

Largest employers within a 10-minute walk

  • Information60,969
  • Professional services59,436
  • Administrative support35,915
  • Finance and insurance27,348
  • Health care25,322

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on W 39Th St5,699

Nearest counted road, 2024 count

Busiest nearby, 8Th Ave25,794

Other counted roads nearby

  • W 37Th St310 ft3,624
  • W 38Th St360 ft6,265
  • 8Th Ave380 ft25,794
  • W 40Th St460 ft5,296

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 10018: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow an ice cream shop there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 10018 in mind?

Check the address free

The ice cream shop check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area under a square mile); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 10018.

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