Is 10031 a good location for a restaurant?

What public records measure around the center of ZIP 10031 in New York County, New York for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 10031, New York County, New York

Restaurant. Measured from the center of the ZIP, not an address. ZIP 10031 covers under a square mile, so its edges are about half a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.

ZIP 10031
22,499 households
Median household income
$65,283
Residents
61,058
Restaurants with employees, 2023
45

What stands out

  1. A real daytime workforce within a short walk

    4,522Jobs
    79,179Households

    4,522 jobs are within a 5-minute walk (0.25 mile) and 10,283 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. A typical amount of nearby competition

    142Sit-down and casual restaurants
    270 ftNearest rival

    Overture's places data lists 142 sit-down and casual restaurants within half a mile (15 chain, 26 local multi-location and 101 independent) and 388 within a mile.

  3. What spending nearby can support

    $690KMiddle-case sales
    $5,750Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $527,000 to $972,000 a year in sales for this business (middle case $690,000).

  4. Unnamed local road carries about 2,157 vehicles a day

    2,157Vehicles a day
    13,146Busiest road nearby

    The nearest counted roads are Unnamed local road, 2,157 vehicles a day (FHWA HPMS 2024), next to the site; Broadway, 13,018 vehicles a day (FHWA HPMS 2024), about 380 feet away; and W 145th St, 13,146 vehicles a day (FHWA HPMS 2023), about 490 feet away.

What the center of ZIP 10031 can sell each year

Middle case$690K

Sales a year, planning range

Low case$527K
High case$972K
Rivals within 2 mi1,202
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$2,650 to $8,100 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile142

68th percentile for nearby competition among 64,060 similar businesses in the New York-Newark-Jersey City metro area

2.4× the metro median of 59
Within a quarter mile67
Within 1 mile388

Nearest competitors

  • Competitor 1Independent270 ft
  • Competitor 2Independent280 ft
  • Competitor 4Independent340 ft
  • Competitor 5Independent350 ft
  • Competitor 6Local group350 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk10,283

Jobs at workplaces within half a mile

5-minute walk4,522
Within 1 mile29,123
Office-type, half mile1,791

Largest employers within a 10-minute walk

  • Education5,198
  • Food service and lodging980
  • Health care763
  • Retail754
  • Professional services712

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Local Road2,157

Nearest counted road, 2024 count

Busiest nearby, W 145Th St13,146

Other counted roads nearby

  • Broadway380 ft13,018
  • W 145Th St490 ft13,146
  • Amsterdam Ave560 ft11,110
  • Riverside Dr840 ft11,626

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 10031: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 10031 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area under a square mile); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 10031.

ZIP 10031 for another business