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Is 10038 a good location for a restaurant?

What public records measure around the center of ZIP 10038 in New York County, New York for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 10038, New York County, New York

Restaurant. Measured from the center of the ZIP, not an address. ZIP 10038 covers under a square mile, so its edges are about a quarter mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 10038
10,162 households
Median household income
$105,419
Residents
22,235
Restaurants with employees, 2023
66

What stands out

  1. A real daytime workforce within a short walk

    26,076Jobs
    66,472Households

    26,076 jobs are within a 5-minute walk (0.25 mile) and 179,019 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    561Sit-down and casual restaurants
    310 ftNearest rival

    Overture's places data lists 561 sit-down and casual restaurants within half a mile (59 chain, 108 local multi-location and 394 independent) and 1,978 within a mile.

  3. What spending nearby can support

    $384KMiddle-case sales
    $3,200Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $373,000 to $523,000 a year in sales for this business (middle case $384,000).

  4. Pearl St carries about 19,857 vehicles a day

    19,857Vehicles a day
    69,998Busiest road nearby

    The nearest counted roads are Pearl St, 19,857 vehicles a day (FHWA HPMS 2022), about 190 feet away; Peck Slip, 2,831 vehicles a day (FHWA HPMS 2024), about 190 feet away; and Frankfort St, 7,584 vehicles a day (FHWA HPMS 2023), about 300 feet away.

Measured around the center of ZIP 10038

Computed from public records at this location

What the center of ZIP 10038 can sell each year

Middle case$384K

Sales a year, planning range

Low case$373K
High case$523K
Rivals within 2 mi4,264
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$1,850 to $4,350 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile561

85th percentile for nearby competition among 64,060 similar businesses in the New York-Newark-Jersey City metro area

9.5× the metro median of 59
Within a quarter mile141
Within 1 mile1,978

Nearest competitors

  • Competitor 1Independent310 ft
  • Competitor 2Independent320 ft
  • Competitor 3Independent450 ft
  • Competitor 4Independent490 ft
  • Competitor 5Local group490 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk179,019

Jobs at workplaces within half a mile

5-minute walk26,076
Within 1 mile436,191
Office-type, half mile119,032

Largest employers within a 10-minute walk

  • Public administration47,936
  • Professional services29,675
  • Finance and insurance27,146
  • Health care18,459
  • Administrative support11,810

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Pearl St19,857

Nearest counted road, 2022 count

Busiest nearby, Brooklyn Brdge69,998

Other counted roads nearby

  • Peck Slip190 ft2,831
  • Frankfort St300 ft7,584
  • Dover St340 ft1,358
  • Diverge From 907L Nb Off To Pearl St360 ft2,140

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 10038: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 10038 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area under a square mile); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 10038.

ZIP 10038 for another business