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Is 11231 a good location for a restaurant?

What public records measure around the center of ZIP 11231 in Kings County, New York for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 11231, Kings County, New York

Restaurant. Measured from the center of the ZIP, not an address. ZIP 11231 covers 1.4 square miles, so its edges are about half a mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 11231
16,783 households
Median household income
$139,930
Residents
38,276
Restaurants with employees, 2023
77

What stands out

  1. A real daytime workforce within a short walk

    1,923Jobs
    24,426Households

    1,923 jobs are within a 5-minute walk (0.25 mile) and 7,641 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. A typical amount of nearby competition

    103Sit-down and casual restaurants
    380 ftNearest rival

    Overture's places data lists 103 sit-down and casual restaurants within half a mile (5 chain, 11 local multi-location and 87 independent) and 343 within a mile.

  3. What spending nearby can support

    $482KMiddle-case sales
    $4,000Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $508,000 to $485,000 a year in sales for this business (middle case $482,000).

  4. Unnamed local road carries about 986 vehicles a day

    986Vehicles a day
    111,921Busiest road nearby

    The nearest counted roads are Unnamed local road, 986 vehicles a day (FHWA HPMS 2024), about 120 feet away; Nelson St, 645 vehicles a day (FHWA HPMS 2023), about 130 feet away; and Columbia St, 2,437 vehicles a day (FHWA HPMS 2023), about 250 feet away.

Measured around the center of ZIP 11231

Computed from public records at this location

What the center of ZIP 11231 can sell each year

Middle case$482K

Sales a year, planning range

Low case$508K
High case$485K
Rivals within 2 mi1,497
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$2,550 to $4,050 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile103

61th percentile for nearby competition among 64,060 similar businesses in the New York-Newark-Jersey City metro area

1.7× the metro median of 59
Within a quarter mile10
Within 1 mile343

Nearest competitors

  • Competitor 1Independent380 ft
  • Competitor 2Independent540 ft
  • Competitor 4Independent570 ft
  • Competitor 6Independent660 ft
  • Competitor 7Chain660 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk7,641

Jobs at workplaces within half a mile

5-minute walk1,923
Within 1 mile23,397
Office-type, half mile1,249

Largest employers within a 10-minute walk

  • Transportation1,365
  • Food service and lodging974
  • Construction899
  • Education780
  • Health care592

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Local Road986

Nearest counted road, 2024 count

Busiest nearby, Bklyn/Queens Exp111,921

Other counted roads nearby

  • Nelson St130 ft645
  • Columbia St250 ft2,437
  • W 9Th St370 ft1,906
  • Panynj-Hugh L Carey Tunnel670 ft43,080

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 11231: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 11231 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 1.4 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 11231.

ZIP 11231 for another business