Is 20878 a good location for a restaurant?

What public records measure around the center of ZIP 20878 in Montgomery County, Maryland for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 20878, Montgomery County, Maryland

Restaurant. Measured from the center of the ZIP, not an address. ZIP 20878 covers 20 square miles, so its edges are about 2.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 21, 2026.

ZIP 20878
24,237 households
Median household income
$144,313
Residents
66,115
Restaurants with employees, 2023
57

What stands out

  1. Few jobs within a short walk

    60Jobs
    4,687Households

    60 jobs are within a 5-minute walk (0.25 mile) and 1,255 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    13Sit-down and casual restaurants
    0.29 miNearest rival

    Overture's places data lists 13 sit-down and casual restaurants within half a mile (3 chain, 1 local multi-location and 9 independent) and 29 within a mile.

  3. What spending nearby can support

    $1.0MMiddle-case sales
    $8,600Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $808,000 to $1.4 million a year in sales for this business (middle case $1.0 million).

  4. Unnamed major collector carries about 6,630 vehicles a day

    6,630Vehicles a day

    The nearest counted road is Unnamed major collector, 6,630 vehicles a day (FHWA HPMS 2024), about 640 feet away.

What the center of ZIP 20878 can sell each year

Middle case$1.0M

Sales a year, planning range

Low case$808K
High case$1.4M
Rivals within 2 mi64
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$4,050 to $11,950 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile13

22th percentile for nearby competition among 15,822 similar businesses in the Washington-Arlington-Alexandria metro area

Under the metro median of 37
Within a quarter mile0
Within 1 mile29

Nearest competitors

  • Competitor 1Independent1,540 ft
  • Competitor 4Local group1,610 ft
  • Competitor 5Independent1,950 ft
  • Competitor 7Independent2,070 ft
  • Competitor 8Independent2,130 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk1,255

Jobs at workplaces within half a mile

5-minute walk60
Within 1 mile3,385
Office-type, half mile252

Largest employers within a 10-minute walk

  • Education266
  • Food service and lodging209
  • Professional services153
  • Health care148
  • Administrative support140

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Major Collector6,630

Nearest counted road, 2024 count

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 20878: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 20878 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 20 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 20878.

ZIP 20878 for another business