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Is 22801 a good location for a restaurant?

What public records measure around the center of ZIP 22801 in Rockingham County, Virginia for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 22801, Rockingham County, Virginia

Restaurant. Measured from the center of the ZIP, not an address. ZIP 22801 covers 34 square miles, so its edges are about 3.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 22801
15,084 households
Median household income
$72,067
Residents
39,983
Restaurants with employees, 2023
69

What stands out

  1. Few jobs within a short walk

    9Jobs
    1,085Households

    9 jobs are within a 5-minute walk (0.25 mile) and 22 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    0Sit-down and casual restaurants
    0.59 miNearest rival

    Overture's places data lists 0 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 0 independent) and 4 within a mile.

  3. What spending nearby can support

    $370KMiddle-case sales
    $3,100Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $281,000 to $530,000 a year in sales for this business (middle case $370,000).

  4. Unnamed major collector carries about 4,582 vehicles a day

    4,582Vehicles a day

    The nearest counted roads are Unnamed major collector, 4,582 vehicles a day (FHWA HPMS 2024), about 830 feet away; Greendale RD, 3,539 vehicles a day (FHWA HPMS 2024), about 940 feet away; and Ramblewood RD, 1,389 vehicles a day (FHWA HPMS 2024), about 1,100 feet away.

Measured around the center of ZIP 22801

Computed from public records at this location

What the center of ZIP 22801 can sell each year

Middle case$370K

Sales a year, planning range

Low case$281K
High case$530K
Rivals within 2 mi37
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$1,400 to $4,400 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile0

2th percentile for nearby competition among 344 similar businesses in the Harrisonburg metro area

Under the metro median of 11
Within a quarter mile0
Within 1 mile4

Nearest competitors

  • Competitor 1Chain3,110 ft
  • Competitor 2Chain4,210 ft
  • Competitor 3Chain4,520 ft
  • Competitor 4Independent4,520 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk22

Jobs at workplaces within half a mile

5-minute walk9
Within 1 mile1,247
Office-type, half mile7

Largest employers within a 10-minute walk

  • Health care11
  • Finance and insurance5
  • Transportation2
  • Other services2
  • Real estate1

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Major Collector4,582

Nearest counted road, 2024 count

Other counted roads nearby

  • Greendale Rd940 ft3,539
  • Ramblewood Rd1,110 ft1,389
  • Landon Dr E1,160 ft1,389

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 22801: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 22801 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 34 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 22801.

ZIP 22801 for another business