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Is 23185 a good location for a restaurant?

What public records measure around the center of ZIP 23185 in James City County, Virginia for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 23185, James City County, Virginia

Restaurant. Measured from the center of the ZIP, not an address. ZIP 23185 covers 57 square miles, so its edges are about 4.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 23185
20,134 households
Median household income
$105,431
Residents
55,270
Restaurants with employees, 2023
95

What stands out

  1. Few jobs within a short walk

    4Jobs
    1,105Households

    4 jobs are within a 5-minute walk (0.25 mile) and 18 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    0Sit-down and casual restaurants
    0.91 miNearest rival

    Overture's places data lists 0 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 0 independent) and 1 within a mile.

  3. What spending nearby can support

    $780KMiddle-case sales
    $6,500Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $523,000 to $1.2 million a year in sales for this business (middle case $780,000).

  4. Unnamed local road carries about 719 vehicles a day

    719Vehicles a day

    The nearest counted roads are Unnamed local road, 719 vehicles a day (FHWA HPMS 2022), about 350 feet away and State Route 90003, 5,607 vehicles a day (FHWA HPMS 2024), about 910 feet away.

Measured around the center of ZIP 23185

Computed from public records at this location

What the center of ZIP 23185 can sell each year

Middle case$780K

Sales a year, planning range

Low case$523K
High case$1.2M
Rivals within 2 mi5
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$2,600 to $10,400 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile0

2th percentile for nearby competition among 4,355 similar businesses in the Virginia Beach-Chesapeake-Norfolk metro area

Under the metro median of 18
Within a quarter mile0
Within 1 mile1

Nearest competitors

  • Competitor 1Independent4,780 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk18

Jobs at workplaces within half a mile

5-minute walk4
Within 1 mile948
Office-type, half mile14

Largest employers within a 10-minute walk

  • Professional services13
  • Administrative support2
  • Manufacturing1
  • Finance and insurance1
  • Health care1

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Unnamed Local Road719

Nearest counted road, 2022 count

Other counted roads nearby

  • State Route 90003910 ft5,607

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 23185: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 23185 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 57 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 23185.

ZIP 23185 for another business