What public records measure around the center of ZIP 23185 in James City County, Virginia for a boutique: households and income, jobs within reach, resident spending and the boutiques already mapped there. Few mapped boutiques were found near the center, so the competition figures here are thin. Whether a particular address fits is a question about that address; check one free below.
ZIP check
ZIP 23185, James City County, Virginia
Boutique. Measured from the center of the ZIP, not an address. ZIP 23185 covers 57 square miles, so its edges are about 4.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.
ZIP 23185
20,134 households
Median household income
$105,431
Residents
55,270
Boutiques with employees, 2023
0
What stands out
Few jobs within a short walk
4Jobs
1,105Households
4 jobs are within a 5-minute walk (0.25 mile) and 18 within 10 minutes (0.5 mile), from Census workplace records for 2023.
Less nearby competition than most
0Clothing, shoe and accessory stores
Overture's places data lists 0 clothing, shoe and accessory stores within half a mile (0 chain, 0 local multi-location and 0 independent) and 0 within a mile.
What spending nearby can support
$147KMiddle-case sales
$1,450Rent the middle case supports
Spending near the center of this ZIP supports an estimated $88,000 to $247,000 a year in sales for this business (middle case $147,000).
Moderate road traffic; walk-in trade depends on pedestrians
719Vehicles a day
The nearest counted roads are Unnamed local road, 719 vehicles a day (FHWA HPMS 2022), about 350 feet away and State Route 90003, 5,607 vehicles a day (FHWA HPMS 2024), about 910 feet away.
Measured around the center of ZIP 23185
Computed from public records at this location
What the center of ZIP 23185 can sell each year
Middle case$147K
Sales a year, planning range
Low case$88K
High case$247K
Rivals within 3.5 mi37
Healthy share for this business
8% to 12%
Base rent the ZIP center supports
$600 to $2,450 a month
Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.
Competition
Competitors within half a mile0
4th percentile for nearby competition among 1,207 similar businesses in the Virginia Beach-Chesapeake-Norfolk metro area
Under the metro median of 19
Within a quarter mile0
Within 1 mile0
Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.
Jobs within walking distance
10-minute walk18
Jobs at workplaces within half a mile
5-minute walk4
Within 1 mile948
Office-type, half mile14
Largest employers within a 10-minute walk
Professional services13
Administrative support2
Manufacturing1
Finance and insurance1
Health care1
Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
Traffic on nearby roads
Vehicles a day on Unnamed Local Road719
Nearest counted road, 2022 count
Other counted roads nearby
State Route 90003910 ft5,607
State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.
What an address adds
The free check of an addressThe same measurements within a short walk of one address in 23185: who lives and works right there, the competition on that block and the traffic on its road. No account.
The full reportFor one address: whether the rules allow a boutique there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.
The boutique check reads the same public records at the address itself.
Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 57 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.
Questions about ZIP 23185.
0 boutiques with paid employees in 2023 (Census ZIP Code Business Patterns).
55,270 residents in 20,134 households, with a median household income of $105,431 (ACS 2020-2024 five-year estimates).
948 jobs within a mile of the center in 2023 (Census LODES workplace records).
This page measures the area around the ZIP's center. Whether a specific address allows a boutique, what it rents for and who is next door is what the free address check and the full report look at.