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Is 23451 a good location for a restaurant?

What public records measure around the center of ZIP 23451 in Virginia Beach city, Virginia for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 23451, Virginia Beach city, Virginia

Restaurant. Measured from the center of the ZIP, not an address. ZIP 23451 covers 20 square miles, so its edges are about 2.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 23451
21,741 households
Median household income
$100,697
Residents
44,012
Restaurants with employees, 2023
160

What stands out

  1. Few jobs within a short walk

    2Jobs
    1,580Households

    2 jobs are within a 5-minute walk (0.25 mile) and 22 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    0Sit-down and casual restaurants

    Overture's places data lists 0 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 0 independent) and 0 within a mile.

  3. What spending nearby can support

    $348KMiddle-case sales
    $2,900Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $334,000 to $417,000 a year in sales for this business (middle case $348,000).

  4. Bay Shore DR S carries about 1,199 vehicles a day

    1,199Vehicles a day

    The nearest counted roads are Bay Shore DR S, 1,199 vehicles a day (FHWA HPMS 2024), about 260 feet away; Bruton LN, 1,199 vehicles a day (FHWA HPMS 2024), about 390 feet away; and Lee RD, 1,199 vehicles a day (FHWA HPMS 2024), about 640 feet away.

What the center of ZIP 23451 can sell each year

Middle case$348K

Sales a year, planning range

Low case$334K
High case$417K
Rivals within 2 mi149
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$1,650 to $3,450 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile0

2th percentile for nearby competition among 4,355 similar businesses in the Virginia Beach-Chesapeake-Norfolk metro area

Under the metro median of 18
Within a quarter mile0
Within 1 mile0

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk22

Jobs at workplaces within half a mile

5-minute walk2
Within 1 mile578
Office-type, half mile7

Largest employers within a 10-minute walk

  • Other services8
  • Professional services4
  • Wholesale3
  • Real estate2
  • Administrative support2

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Bay Shore Dr S1,199

Nearest counted road, 2024 count

Other counted roads nearby

  • Bruton Ln390 ft1,199
  • Lee Rd640 ft1,199
  • Wythe Ln990 ft1,199
  • Bay Colony Dr1,060 ft1,199

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 23451: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 23451 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 20 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 23451.

ZIP 23451 for another business