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Is 23452 a good location for a restaurant?

What public records measure around the center of ZIP 23452 in Virginia Beach city, Virginia for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 23452, Virginia Beach city, Virginia

Restaurant. Measured from the center of the ZIP, not an address. ZIP 23452 covers 15 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 23452
22,474 households
Median household income
$79,085
Residents
58,455
Restaurants with employees, 2023
75

What stands out

  1. A modest daytime workforce within a short walk

    1,243Jobs
    4,574Households

    1,243 jobs are within a 5-minute walk (0.25 mile) and 2,072 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. A typical amount of nearby competition

    16Sit-down and casual restaurants
    710 ftNearest rival

    Overture's places data lists 16 sit-down and casual restaurants within half a mile (8 chain, 1 local multi-location and 7 independent) and 32 within a mile.

  3. What spending nearby can support

    $479KMiddle-case sales
    $4,000Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $312,000 to $786,000 a year in sales for this business (middle case $479,000).

  4. Mango DR carries about 1,199 vehicles a day

    1,199Vehicles a day
    16,283Busiest road nearby

    The nearest counted roads are Mango DR, 1,199 vehicles a day (FHWA HPMS 2024), about 120 feet away; Little Neck RD, 16,283 vehicles a day (FHWA HPMS 2024), about 160 feet away; and Big Pine DR, 1,199 vehicles a day (FHWA HPMS 2024), about 370 feet away.

Measured around the center of ZIP 23452

Computed from public records at this location

What the center of ZIP 23452 can sell each year

Middle case$479K

Sales a year, planning range

Low case$312K
High case$786K
Rivals within 2 mi93
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$1,550 to $6,550 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile16

46th percentile for nearby competition among 4,355 similar businesses in the Virginia Beach-Chesapeake-Norfolk metro area

Near the metro median of 18
Within a quarter mile1
Within 1 mile32

Nearest competitors

  • Competitor 1Independent710 ft
  • Competitor 2Independent1,590 ft
  • Competitor 3Independent1,680 ft
  • Competitor 4Chain1,970 ft
  • Competitor 7Chain2,180 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk2,072

Jobs at workplaces within half a mile

5-minute walk1,243
Within 1 mile9,541
Office-type, half mile377

Largest employers within a 10-minute walk

  • Retail748
  • Health care310
  • Administrative support253
  • Food service and lodging198
  • Professional services183

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Mango Dr1,199

Nearest counted road, 2024 count

Busiest nearby, Little Neck Rd16,283

Other counted roads nearby

  • Little Neck Rd160 ft16,283
  • Big Pine Dr370 ft1,199
  • Prince Of Wales Ct460 ft1,199
  • Prince Edward Ct520 ft1,199

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 23452: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 23452 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 15 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 23452.

ZIP 23452 for another business