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Is 23454 a good location for a restaurant?

What public records measure around the center of ZIP 23454 in Virginia Beach city, Virginia for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 23454, Virginia Beach city, Virginia

Restaurant. Measured from the center of the ZIP, not an address. ZIP 23454 covers 22 square miles, so its edges are about 2.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 23454
22,862 households
Median household income
$102,796
Residents
58,178
Restaurants with employees, 2023
92

What stands out

  1. Few jobs within a short walk

    18Jobs
    2,946Households

    18 jobs are within a 5-minute walk (0.25 mile) and 69 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    1Sit-down and casual restaurants
    810 ftNearest rival

    Overture's places data lists 1 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 1 independent) and 4 within a mile.

  3. What spending nearby can support

    $374KMiddle-case sales
    $3,100Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $290,000 to $525,000 a year in sales for this business (middle case $374,000).

  4. Hood DR carries about 1,199 vehicles a day

    1,199Vehicles a day
    2,490Busiest road nearby

    The nearest counted roads are Hood DR, 1,199 vehicles a day (FHWA HPMS 2024), about 190 feet away; Inlynnview RD, 2,490 vehicles a day (FHWA HPMS 2024), about 220 feet away; and Kemper DR, 1,199 vehicles a day (FHWA HPMS 2024), about 470 feet away.

Measured around the center of ZIP 23454

Computed from public records at this location

What the center of ZIP 23454 can sell each year

Middle case$374K

Sales a year, planning range

Low case$290K
High case$525K
Rivals within 2 mi100
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$1,450 to $4,400 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile1

5th percentile for nearby competition among 4,355 similar businesses in the Virginia Beach-Chesapeake-Norfolk metro area

Under the metro median of 18
Within a quarter mile1
Within 1 mile4

Nearest competitors

  • Competitor 1Independent810 ft
  • Competitor 2Independent3,200 ft
  • Competitor 3Independent4,040 ft
  • Competitor 4Local group5,080 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk69

Jobs at workplaces within half a mile

5-minute walk18
Within 1 mile637
Office-type, half mile29

Largest employers within a 10-minute walk

  • Professional services20
  • Health care17
  • Real estate9
  • Construction8
  • Administrative support7

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Hood Dr1,199

Nearest counted road, 2024 count

Busiest nearby, Inlynnview Rd2,490

Other counted roads nearby

  • Inlynnview Rd220 ft2,490
  • Kemper Dr470 ft1,199
  • Blue Castle Ct470 ft1,199
  • General Longstreet Dr580 ft1,199

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 23454: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 23454 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 22 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 23454.

ZIP 23454 for another business