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Is 24011 a good location for a gift shop?

What public records measure around the center of ZIP 24011 in Roanoke city, Virginia for a gift shop: households and income, jobs within reach, resident spending and the gift shops already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 24011, Roanoke city, Virginia

Gift shop. Measured from the center of the ZIP, not an address. ZIP 24011 covers under a square mile, so its edges are about a quarter mile from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 24011
577 households
Median household income
$54,986
Residents
784
Gift shops with employees, 2023
0

What stands out

  1. A real daytime workforce within a short walk

    10,237Jobs
    5,949Households

    10,237 jobs are within a 5-minute walk (0.25 mile) and 13,978 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. More nearby competition than most

    16Gift and homewares shops
    230 ftNearest rival

    Overture's places data lists 16 gift and homewares shops within half a mile (0 chain, 1 local multi-location and 15 independent) and 17 within a mile.

  3. What spending nearby can support

    $85KMiddle-case sales
    $850Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $37,000 to $178,000 a year in sales for this business (middle case $85,000).

  4. Moderate road traffic; walk-in trade depends on pedestrians

    1,658Vehicles a day
    13,639Busiest road nearby

    The nearest counted roads are Luck AVE SW, 1,658 vehicles a day (FHWA HPMS 2024), about 120 feet away; Church AVE SW, 1,658 vehicles a day (FHWA HPMS 2024), about 120 feet away; and 1St ST SW, 1,658 vehicles a day (FHWA HPMS 2024), about 270 feet away.

Measured around the center of ZIP 24011

Computed from public records at this location

What the center of ZIP 24011 can sell each year

Middle case$85K

Sales a year, planning range

Low case$37K
High case$178K
Rivals within 3.5 mi42
Healthy share for this business
8% to 12%
Base rent the ZIP center supports
$250 to $1,800 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile16

100th percentile for nearby competition among 111 similar businesses in the Roanoke metro area

8× the metro median of 2
Within a quarter mile14
Within 1 mile17

Nearest competitors

  • Competitor 1Independent230 ft
  • Competitor 2Independent420 ft
  • Competitor 3Independent680 ft
  • Competitor 5Local group790 ft
  • Competitor 6Independent810 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk13,978

Jobs at workplaces within half a mile

5-minute walk10,237
Within 1 mile28,311
Office-type, half mile8,878

Largest employers within a 10-minute walk

  • Management2,837
  • Public administration2,357
  • Finance and insurance1,723
  • Professional services1,576
  • Health care1,125

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Luck Ave Sw1,658

Nearest counted road, 2024 count

Busiest nearby, Us 22013,639

Other counted roads nearby

  • Church Ave Sw120 ft1,658
  • 1St St Sw270 ft1,658
  • Jefferson St S270 ft3,721
  • Church Ave Se300 ft1,658

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 24011: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a gift shop there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 24011 in mind?

Check the address free

The gift shop check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area under a square mile); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 24011.

ZIP 24011 for another business