Is 27587 a good location for a gift shop?

What public records measure around the center of ZIP 27587 in Wake County, North Carolina for a gift shop: households and income, jobs within reach, resident spending and the gift shops already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP 27587, Wake County, North Carolina

Gift shop. Measured from the center of the ZIP, not an address. ZIP 27587 covers 105 square miles, so its edges are about 6 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 21, 2026.

ZIP 27587
29,545 households
Median household income
$133,743
Residents
82,886
Gift shops with employees, 2023
0

What stands out

  1. Few jobs within a short walk

    37Jobs
    1,604Households

    37 jobs are within a 5-minute walk (0.25 mile) and 318 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. A typical amount of nearby competition

    1Gift and homewares shops
    300 ftNearest rival

    Overture's places data lists 1 gift and homewares shops within half a mile (1 chain, 0 local multi-location and 0 independent) and 3 within a mile.

  3. What spending nearby can support

    $131KMiddle-case sales
    $1,300Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $67,000 to $243,000 a year in sales for this business (middle case $131,000).

  4. Moderate road traffic; walk-in trade depends on pedestrians

    10,772Vehicles a day

    The nearest counted road is Nc-98-bus, 10,772 vehicles a day (FHWA HPMS 2024), about 1,850 feet away.

What the center of ZIP 27587 can sell each year

Middle case$131K

Sales a year, planning range

Low case$67K
High case$243K
Rivals within 3.5 mi19
Healthy share for this business
8% to 12%
Base rent the ZIP center supports
$450 to $2,450 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile1

32th percentile for nearby competition among 424 similar businesses in the Raleigh-Cary metro area

Under the metro median of 2
Within a quarter mile1
Within 1 mile3

Nearest competitors

  • Competitor 1Chain300 ft
  • Competitor 2Independent2,820 ft
  • Competitor 3Independent3,650 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk318

Jobs at workplaces within half a mile

5-minute walk37
Within 1 mile4,108
Office-type, half mile112

Largest employers within a 10-minute walk

  • Professional services80
  • Retail48
  • Other services43
  • Health care40
  • Food service and lodging32

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Nc-98-Bus10,772

Nearest counted road, 2024 count

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 27587: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a gift shop there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 27587 in mind?

Check the address free

The gift shop check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 105 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 27587.

ZIP 27587 for another business