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Is 27858 a good location for a restaurant?

What public records measure around the center of ZIP 27858 in Pitt County, North Carolina for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 27858, Pitt County, North Carolina

Restaurant. Measured from the center of the ZIP, not an address. ZIP 27858 covers 61 square miles, so its edges are about 4.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 27858
24,457 households
Median household income
$59,713
Residents
58,774
Restaurants with employees, 2023
70

What stands out

  1. Few jobs within a short walk

    20Jobs
    756Households

    20 jobs are within a 5-minute walk (0.25 mile) and 20 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. Less nearby competition than most

    1Sit-down and casual restaurants
    490 ftNearest rival

    Overture's places data lists 1 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 1 independent) and 1 within a mile.

  3. What spending nearby can support

    $961KMiddle-case sales
    $8,000Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $628,000 to $1.5 million a year in sales for this business (middle case $961,000).

Measured around the center of ZIP 27858

Computed from public records at this location

What the center of ZIP 27858 can sell each year

Middle case$961K

Sales a year, planning range

Low case$628K
High case$1.5M
Rivals within 2 mi1
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$3,150 to $12,100 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile1

7th percentile for nearby competition among 411 similar businesses in the Greenville metro area

Under the metro median of 20
Within a quarter mile1
Within 1 mile1

Nearest competitors

  • Competitor 1Independent490 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk20

Jobs at workplaces within half a mile

5-minute walk20
Within 1 mile20
Office-type, half mile14

Largest employers within a 10-minute walk

  • Professional services11
  • Agriculture4
  • Finance and insurance3
  • Wholesale2

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Not measured in this ZIP

  • Traffic on the nearest roadNo state or federal traffic count was found near the center of this ZIP.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 27858: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 27858 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 61 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 27858.

ZIP 27858 for another business