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Is 28303 a good location for a restaurant?

What public records measure around the center of ZIP 28303 in Cumberland County, North Carolina for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 28303, Cumberland County, North Carolina

Restaurant. Measured from the center of the ZIP, not an address. ZIP 28303 covers 15 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 28303
14,029 households
Median household income
$58,223
Residents
30,965
Restaurants with employees, 2023
72

What stands out

  1. Few jobs within a short walk

    0Jobs
    1,739Households

    0 jobs are within a 5-minute walk (0.25 mile) and 1,580 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. A typical amount of nearby competition

    9Sit-down and casual restaurants
    0.29 miNearest rival

    Overture's places data lists 9 sit-down and casual restaurants within half a mile (4 chain, 0 local multi-location and 5 independent) and 75 within a mile.

  3. What spending nearby can support

    $171KMiddle-case sales
    $1,450Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $127,000 to $268,000 a year in sales for this business (middle case $171,000).

  4. Sr-1007 carries about 57,382 vehicles a day

    57,382Vehicles a day

    The nearest counted roads are Sr-1007, 57,382 vehicles a day (FHWA HPMS 2024), about 1,800 feet away; Sr-1415, 12,154 vehicles a day (FHWA HPMS 2024), about 1,900 feet away; and US 401, 36,717 vehicles a day (FHWA HPMS 2024), about 2,000 feet away.

What the center of ZIP 28303 can sell each year

Middle case$171K

Sales a year, planning range

Low case$127K
High case$268K
Rivals within 2 mi157
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$650 to $2,250 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile9

35th percentile for nearby competition among 816 similar businesses in the Fayetteville metro area

Under the metro median of 15
Within a quarter mile0
Within 1 mile75

Nearest competitors

  • Competitor 1Chain1,520 ft
  • Competitor 2Independent1,650 ft
  • Competitor 3Independent1,680 ft
  • Competitor 4Chain1,730 ft
  • Competitor 5Chain1,740 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk1,580

Jobs at workplaces within half a mile

5-minute walk0
Within 1 mile6,070
Office-type, half mile66

Largest employers within a 10-minute walk

  • Retail1,127
  • Food service and lodging230
  • Health care89
  • Professional services57
  • Administrative support35

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Sr-100757,382

Nearest counted road, 2024 count

Other counted roads nearby

  • Sr-14151,920 ft12,154
  • Us 4012,010 ft36,717
  • Nc-242,130 ft21,439
  • Ns-9152,490 ft15,400

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 28303: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 28303 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 15 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 28303.

ZIP 28303 for another business