DoorWorthy

Free ZIP check

Is 28403 a good location for a restaurant?

What public records measure around the center of ZIP 28403 in New Hanover County, North Carolina for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.

ZIP check

ZIP 28403, New Hanover County, North Carolina

Restaurant. Measured from the center of the ZIP, not an address. ZIP 28403 covers 14 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 17, 2026.

ZIP 28403
18,577 households
Median household income
$54,547
Residents
40,319
Restaurants with employees, 2023
86

What stands out

  1. A modest daytime workforce within a short walk

    518Jobs
    5,126Households

    518 jobs are within a 5-minute walk (0.25 mile) and 1,579 within 10 minutes (0.5 mile), from Census workplace records for 2023.

  2. A typical amount of nearby competition

    25Sit-down and casual restaurants
    790 ftNearest rival

    Overture's places data lists 25 sit-down and casual restaurants within half a mile (6 chain, 5 local multi-location and 14 independent) and 80 within a mile.

  3. What spending nearby can support

    $150KMiddle-case sales
    $1,250Rent the middle case supports

    Spending near the center of this ZIP supports an estimated $75,000 to $302,000 a year in sales for this business (middle case $150,000).

  4. US 117 carries about 54,026 vehicles a day

    54,026Vehicles a day

    The nearest counted road is US 117, 54,026 vehicles a day (FHWA HPMS 2024), about 640 feet away.

Measured around the center of ZIP 28403

Computed from public records at this location

What the center of ZIP 28403 can sell each year

Middle case$150K

Sales a year, planning range

Low case$75K
High case$302K
Rivals within 2 mi171
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$400 to $2,500 a month

Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.

Competition

Competitors within half a mile25

69th percentile for nearby competition among 1,299 similar businesses in the Wilmington metro area

1.6× the metro median of 16
Within a quarter mile11
Within 1 mile80

Nearest competitors

  • Competitor 1Chain790 ft
  • Competitor 2Independent910 ft
  • Competitor 3Independent1,120 ft
  • Competitor 5Local group1,170 ft
  • Competitor 6Independent1,190 ft

Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.

Jobs within walking distance

10-minute walk1,579

Jobs at workplaces within half a mile

5-minute walk518
Within 1 mile4,234
Office-type, half mile252

Largest employers within a 10-minute walk

  • Food service and lodging370
  • Administrative support369
  • Retail282
  • Finance and insurance121
  • Professional services106

Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.

Traffic on nearby roads

Vehicles a day on Us 11754,026

Nearest counted road, 2024 count

State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.

What an address adds

  • The free check of an addressThe same measurements within a short walk of one address in 28403: who lives and works right there, the competition on that block and the traffic on its road. No account.
  • The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.

Have an address in 28403 in mind?

Check the address free

The restaurant check reads the same public records at the address itself.

Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 14 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.

Questions about ZIP 28403.

ZIP 28403 for another business