What public records measure around the center of ZIP 28607 in Watauga County, North Carolina for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.
ZIP 28607, Watauga County, North Carolina
Restaurant. Measured from the center of the ZIP, not an address. ZIP 28607 covers 102 square miles, so its edges are about 5.5 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 21, 2026.
ZIP 28607
12,583 households
Median household income
$46,639
Residents
35,679
Restaurants with employees, 2023
61
What stands out
Few jobs within a short walk
325Jobs
1,207Households
325 jobs are within a 5-minute walk (0.25 mile) and 708 within 10 minutes (0.5 mile), from Census workplace records for 2023.
Less nearby competition than most
1Sit-down and casual restaurants
0.38 miNearest rival
Overture's places data lists 1 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 1 independent) and 10 within a mile.
What spending nearby can support
$233KMiddle-case sales
$1,950Rent the middle case supports
Spending near the center of this ZIP supports an estimated $144,000 to $347,000 a year in sales for this business (middle case $233,000).
US 221 carries about 36,248 vehicles a day
36,248Vehicles a day
The nearest counted road is US 221, 36,248 vehicles a day (FHWA HPMS 2024), about 2,050 feet away.
Measured around the center of ZIP 28607
Computed from public records at this location
What the center of ZIP 28607 can sell each year
Middle case$233K
Sales a year, planning range
Low case$144K
High case$347K
Rivals within 2 mi71
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$700 to $2,900 a month
Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.
Competition
Competitors within half a mile1
10th percentile for nearby competition among 170 similar businesses in the Boone micropolitan area
Under the metro median of 22
Within a quarter mile0
Within 1 mile10
Nearest competitors
Competitor 1Independent2,010 ft
Competitor 2Chain3,910 ft
Competitor 3Local group4,130 ft
Competitor 4Chain4,150 ft
Competitor 5Local group4,760 ft
Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.
Jobs within walking distance
10-minute walk708
Jobs at workplaces within half a mile
5-minute walk325
Within 1 mile1,983
Office-type, half mile81
Largest employers within a 10-minute walk
Education225
Wholesale169
Health care66
Retail60
Administrative support46
Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
Traffic on nearby roads
Vehicles a day on Us 22136,248
Nearest counted road, 2024 count
State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.
What an address adds
The free check of an addressThe same measurements within a short walk of one address in 28607: who lives and works right there, the competition on that block and the traffic on its road. No account.
The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.
The restaurant check reads the same public records at the address itself.
Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 102 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.
Questions about ZIP 28607.
61 restaurants with paid employees in 2023 (Census ZIP Code Business Patterns), and 10 mapped within about a mile of the center.
35,679 residents in 12,583 households, with a median household income of $46,639 (ACS 2020-2024 five-year estimates).
1,983 jobs within a mile of the center in 2023 (Census LODES workplace records).
This page measures the area around the ZIP's center. Whether a specific address allows a restaurant, what it rents for and who is next door is what the free address check and the full report look at.
