What public records measure around the center of ZIP 32548 in Okaloosa County, Florida for a restaurant: households and income, jobs within reach, resident spending and the restaurants already mapped there. Whether a particular address fits is a question about that address; check one free below.
ZIP 32548, Okaloosa County, Florida
Restaurant. Measured from the center of the ZIP, not an address. ZIP 32548 covers 12 square miles, so its edges are about 2 miles from the center. Jobs and competitors are counted within a mile of the center and resident spending within 3 miles; the household figures beside are for the whole ZIP. Checked Oct 22, 2026.
ZIP 32548
10,333 households
Median household income
$65,342
Residents
23,774
Restaurants with employees, 2023
47
What stands out
Few jobs within a short walk
56Jobs
2,492Households
56 jobs are within a 5-minute walk (0.25 mile) and 122 within 10 minutes (0.5 mile), from Census workplace records for 2023.
Less nearby competition than most
1Sit-down and casual restaurants
0.46 miNearest rival
Overture's places data lists 1 sit-down and casual restaurants within half a mile (0 chain, 0 local multi-location and 1 independent) and 28 within a mile.
What spending nearby can support
$141KMiddle-case sales
$1,200Rent the middle case supports
Spending near the center of this ZIP supports an estimated $116,000 to $183,000 a year in sales for this business (middle case $141,000).
Unnamed major collector carries about 4,000 vehicles a day
4,000Vehicles a day
The nearest counted road is Unnamed major collector, 4,000 vehicles a day (FHWA HPMS 2024), about 430 feet away.
Measured around the center of ZIP 32548
Computed from public records at this location
What the center of ZIP 32548 can sell each year
Middle case$141K
Sales a year, planning range
Low case$116K
High case$183K
Rivals within 2 mi141
Healthy share for this business
6% to 10%
Base rent the ZIP center supports
$600 to $1,500 a month
Resident, worker and student spending near the ZIP center, shared among competitors by distance (Huff model). A planning range with stated assumptions, not a forecast.
Competition
Competitors within half a mile1
5th percentile for nearby competition among 1,212 similar businesses in the Crestview-Fort Walton Beach-Destin metro area
Under the metro median of 18
Within a quarter mile0
Within 1 mile28
Nearest competitors
Competitor 1Independent2,450 ft
Competitor 2Independent3,540 ft
Competitor 3Independent4,490 ft
Competitor 4Independent4,520 ft
Competitor 5Independent4,570 ft
Overture Maps Foundation places, 2026-09-23.1. Listings, not verified hours or menus.
Jobs within walking distance
10-minute walk122
Jobs at workplaces within half a mile
5-minute walk56
Within 1 mile1,869
Office-type, half mile9
Largest employers within a 10-minute walk
Construction41
Food service and lodging30
Administrative support14
Arts and recreation12
Retail6
Census LEHD workplace records, jobs as of 2023. Straight-line distances. Office attendance is still roughly half to 60% of 2020 levels. Jobs are workplaces, not visits.
Traffic on nearby roads
Vehicles a day on Unnamed Major Collector4,000
Nearest counted road, 2024 count
State DOT and FHWA annual average daily traffic, both directions. Vehicles, not foot traffic.
What an address adds
The free check of an addressThe same measurements within a short walk of one address in 32548: who lives and works right there, the competition on that block and the traffic on its road. No account.
The full reportFor one address: whether the rules allow a restaurant there, the rent the location supports against the asking rent, what has opened and closed nearby, and the questions to settle before signing.
The restaurant check reads the same public records at the address itself.
Sources: Overture Maps Foundation: Places (Overture Places release 2026-09-23.1); DoorWorthy demand model: resident, worker and student spending shared among competitors (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); U.S. Census Bureau: ACS (ACS 2020-2024 five-year estimates); U.S. Census Bureau Gazetteer: ZIP Code Tabulation Area center (ZCTA internal point; land area 12 square miles); U.S. Census ACS households by income with BLS Consumer Expenditure Survey spending (ACS 2020-2024; 2020 Census; BLS CE 2024; prices 2026-08); FHWA Highway Performance Monitoring System (Annual average daily traffic, latest count 2024); U.S. Census Bureau: LEHD LODES workplace jobs (LODES8 workplace area characteristics, jobs as of 2023); U.S. Census Bureau ZIP Code Business Patterns 2023 (establishments with paid employees). Listings and counts are public records, not visits or sales in this ZIP.
Questions about ZIP 32548.
47 restaurants with paid employees in 2023 (Census ZIP Code Business Patterns), and 28 mapped within about a mile of the center.
23,774 residents in 10,333 households, with a median household income of $65,342 (ACS 2020-2024 five-year estimates).
1,869 jobs within a mile of the center in 2023 (Census LODES workplace records).
This page measures the area around the ZIP's center. Whether a specific address allows a restaurant, what it rents for and who is next door is what the free address check and the full report look at.
